Viridian Nutrition

Viridian Nutrition is an independent British health and wellness company founded in 1999 and based in Daventry, Northamptonshire [5]. Its core business is nutritionist-formulated vitamins and supplements, but the range also includes a line of organic topical skincare and body-care products — the part of the brand relevant to beauty. The company remains active, family-owned and second-generation, and sells in roughly 30 countries [5].

Positioned around three words the company repeats across its packaging and marketing — "Effective, Ethical, Pure" — Viridian frames itself as a clean, additive-free maker whose formulations are designed by in-house nutritionists and, in the case of its balms, certified organic.

Viridian Nutrition was founded in December 1999 by Cheryl Thallon, a former health-food journalist who had edited trade titles including Natural Food Trader and Health Today [5]. According to the Family Business UK case study, Thallon's stated ambition was to combine "nutritional science with an ethical approach that is kind to people, animals and the planet" [5]. The business launched from the family home in Daventry and began with 24 clean-formulation supplements before expanding into what is now a range of more than 220 products.

Over time the company grew into a second-generation family business. Thallon's daughter, Holly Thallon-Steenson, serves as Managing Director, while Thallon continues to sit on the board [5]. By the Family Business UK account, Viridian employs around 65 people and reports turnover of roughly £15 million, exporting about a third of it.

The company's early growth was shaped by exports, which it traces to a family friend who ran a health store in South Africa and wanted to stock its products. That international focus later became the basis for formal recognition: in 2023 Viridian received the King's Award for Enterprise in International Trade, cited for a 390% increase in export sales over six years [5].

Within the beauty range, the standout product is the Organic Repair 5 Serum, a topical oil that has collected several natural-products awards — named Best New Organic Beauty Product in 2019 and a Natural Lifestyle Best Beauty & Personal Care winner in 2023 [4].

Although supplements dominate the catalogue, Viridian genuinely maintains a topical cosmetic line. This point is worth noting because sources diverge on it: the Family Business UK case study describes the company purely as a supplements and export business and does not mention balms or skincare [5], while Viridian's own product pages document a real range of topicals [4]. The brand's product pages take precedence for confirming which products exist.

The signature topical is the Organic Repair 5 Serum, built on a blend of five organic oils — black seed, flaxseed, lavender, chamomile and safflower — and formulated without synthetic fragrances or colourings. The company cites an eight-week user trial in which, it says, 98% of participants reported improvements in dry skin, redness, scaly patches, cracked skin and blemishes [4]. Alongside it sits the Ultimate Beauty Organic Skin Repair Topical Oil and a range of single-herb organic balms — Chickweed, Comfrey, Arnica, Calendula and Hypericum, Oregon Grape and a Lip Nurse lip balm — which Viridian says are produced and packaged on an organic farm in Hereford and certified organic by the Soil Association [9]. The company also sells ingestible "beauty from within" products such as the Ultimate Beauty Complex capsules.

Across its formulations, Viridian promotes a "no gunk" positioning, describing its products as free of artificial fillers, binders, colours, flavours and preservatives, with active ingredients selected on the basis of peer-reviewed human research [1].

The brand's mission, as it states it, is "To Nourish Health & Happiness In The Kindest Way" [1]. Its "Effective, Ethical, Pure" framework ties formulation to an ethical stance the company summarises as "heartfelt care for our planet, people and products." Ethical and environmental claims are central to how Viridian presents itself: the company describes its range as non-GMO, palm-oil-free and cruelty-free, made in the UK with recyclable packaging, and its topical balms carry Soil Association organic certification. It also holds Cruelty Free International's Leaping Bunny accreditation [1]. Distribution runs primarily through independent health stores rather than large chains.

Beyond the 2023 King's Award, Viridian's beauty products have drawn awards from within the natural-products sector, chiefly for the Organic Repair 5 Serum, which has taken organic-beauty and platinum honours across several years. Founder Cheryl Thallon has also been recognised for long service to the industry, including at the Natural & Organics Innovation Award in 2024.

Viridian Nutrition remains active. It is independently owned, operates an actively maintained online storefront, and its recent recognition — the 2023 King's Award, a 2024 award for its founder, and a 2025 product award for the Organic Repair 5 Serum — confirms ongoing trading.