VITAYES

VITAYES is a German skincare brand based in Frankfurt am Main and operated by the company Petra GmbH [4]. It sells vegan, results-focused skincare directly to consumers through its own online stores and third-party channels, and is best known for Instant Ageback, a lifting cream marketed around visible short-term effects. The brand positions itself at the meeting point of natural ingredients and laboratory science, with development and manufacturing based in Germany.

Sources disagree on when the brand began. Its own site gives a founding date of 2017 in Frankfurt am Main [2], while a 2021 German Business Awards profile describes it as founded in 2015 [12]. Company records for the legal entity Petra GmbH predate both dates, which may explain the discrepancy between the registered company and the launch of the VITAYES brand itself.

⚑ Thinner sourcing. The article relies largely on the brand's own statements (T2–T3). Glowpedia is seeking independent sources.

According to the company, VITAYES was created to combine nature with modern science and to produce skincare that is both effective and sustainable. That framing runs through its public material: products described as clean-ingredient formulations, developed and made in Germany, and built around visible results. The brand summarises this with the recurring lines "Clean Ingredients, Real Results" and the tagline "Look good, feel good."

The company describes an in-house research and development team creating its formulas, and it markets to an audience of adults over 30 seeking anti-aging results without invasive procedures [12]. Its products fall in a mid-priced, indie range and are sold primarily direct-to-consumer.

The brand's debut and best-known product is Instant Ageback, a lifting cream aimed at wrinkles and under-eye bags. Its marketing centres on speed: the company states the cream reduces dark circles and puffiness within about five minutes, and describes the product as clinically confirmed, though its own product page provides no study details [5]. A UK product listing puts the claimed effect at up to 85 percent reduction of deep wrinkles and puffy eyes, lasting up to nine hours [13]. The formula's short-term tightening is associated with ingredients including Acetyl Hexapeptide-8 (Argireline).

Beyond Instant Ageback, VITAYES sells several skincare lines. The b!right range consists of active-ingredient serums, including a Bakuchiol 1% + Squalan serum promoted as a retinol alternative, alongside niacinamide, vitamin C and AHA/BHA formulas. The SOS line is positioned as emergency skincare, led by a tea tree oil serum for blemishes and irritation. The Perfector line covers day and night care, including an SPF day cream. Across these lines the brand uses ingredients such as niacinamide, hyaluronic acid, bakuchiol and squalane.

VITAYES describes its products as vegan and not tested on animals, and references certificates from The Vegan Society. The company says its formulas are free from parabens, synthetic dyes, silicones and mineral oils. On environmental matters it states a zero-waste approach with recyclable packaging where possible, water-saving production methods, use of renewable energy, and support for animal-protection projects. It presents all products as developed and manufactured in Germany.

The company states that its products reach customers in more than 40 countries and reports more than 340,000 satisfied customers. VITAYES received the "Most Innovative Skincare Brand 2021" award at the German Business Awards, as profiled by EU Business News [12]. Instant Ageback has been reviewed favourably by the German site Beautytestportal, which rated it five stars and referenced independent testing by the Institut Dermatest [11]. The Instant Ageback cream has also been listed and sold through QVC UK [14].

The brand operates under Petra GmbH, registered in Frankfurt am Main under commercial register number HRB 85542 [4]. VITAYES functions as the consumer-facing brand of that company.

VITAYES remains active. It runs country-specific online stores for Germany, the United Kingdom and the United States, and its products are also distributed through Amazon and QVC. The German site continued to publish blog content into early 2025 and carries a 2026 copyright notice, indicating ongoing operation [1].