Vivahde Hair

Vivahde Hair is a Finnish hair-colour brand that makes at-home colouring and lightening products for consumers. The company behind it, Vivahde Hair Nordic Oy, was founded in January 2020 by Hannu and Mare Ojala in Porvoo, Finland [2]. Its range covers a line of hair colours in 34 shades along with lightening creams and developers, sold through its own webshop and major Finnish retail chains.

The brand grew out of its founders' teaching work. Before starting the company, the Ojalas spent 15 years teaching hair-colouring theory to aspiring professional stylists at their own academy [2]. That background shaped the brand's stated purpose: to give ordinary consumers the knowledge and products to colour and lighten their hair at home safely, an ability the company frames in its mission statement as letting everyone "be their own life's hair artist" [2].

Vivahde Hair Nordic Oy was established in Porvoo, a coastal town east of Helsinki, and describes itself as a Finnish family business. According to the company, the idea developed over several years of teaching, as the founders watched students work through the practical problems of matching shades and treatments to real clients. Many at-home colouring attempts fail, the company argues, because people lack access to the professional theory that stylists are trained in. The brand was built to close that gap by pairing consumer products with free education.

The core of the range is a set of hair colours offered in 34 shades. The company says each shade can be used for gloss toning, semi-permanent colour, or permanent colour, giving one shade several possible results depending on the technique. The hair colours are described as fragrance-free and formulated with oat oil.

Alongside the colours sits a lightening cream, which the brand says can lift hair by up to four shades and comes with adjustable strength. Its formula contains oils, including jojoba oil, which the company says keep the cream from drying out during processing and, together with a low pH, help protect the hair while it lightens. The line also includes developers in several strengths and toning packages.

Vivahde runs a free online education portal it calls the Vivahde Academy, aimed at consumers. The company describes it as covering the essentials of hair-colour and lightening theory through videos and guides made by its own team, including guidance on when a professional is the better choice.

Vivahde positions itself around domestic Finnish production, accessible expertise, and ethical formulation. The company states that all its products are vegan, containing no animal-derived raw materials, and that they are not tested on animals [8]. It also markets its colours as fragrance-free.

Finnish origin is central to how the brand presents itself. Vivahde says its products are sourced and made in Ylöjärvi, Finland, in a factory it describes as running on solar energy [8]. The company also states that it holds the Avainlippu (Key Flag) mark, the Finnish label for domestically made products, and describes itself as the first and only consumer hair-colour line to carry that designation [3].

The brand's products have been tested by Finnish consumer media. A writer at Iltalehti, Milja Haaksluoto, tested Vivahde Hair's hair colours, and the women's magazine Me Naiset tested one of its gloss-toning products [9][10]. Full results of those tests appear in the publications themselves rather than on the brand's site.

Vivahde Hair is active. As of 2026 it operates a live webshop, is distributed through major Finnish retailers including Sokos, Emotion, and Prisma, ships within Europe, and maintains an active social presence [1][8]. It remains a small domestic brand with a single-country focus on Finland.