Vivian Gray

Vivian Gray is a German body-care and fragrance brand based in Berlin, operated by Newcos GmbH [2]. It was developed in the city by its French founder and owner, Guy Kopelman, who the company says discovered his interest in fragrance and design early in his career. On its own website and logo the brand styles its name as a single word, "VivianGray."

The brand's range centres on scented body care and eau de parfum, presented in decorative packaging and gift sets. According to Newcos, Vivian Gray products reach customers through perfumeries, drugstores and distribution chains in over 45 countries via more than 4,000 retail partners — figures supplied by the company rather than independently audited [2].

⚑ Thinner sourcing. The article relies largely on the brand's own statements (T2–T3). Glowpedia is seeking independent sources.

Vivian Gray was created within Newcos GmbH, a Berlin cosmetics producer whose name, the company explains, stands for "new ideas in cosmetics" [2]. Alongside Vivian Gray, Newcos also operates the Vivanel brand [2]. The founder, Guy Kopelman, is described as French and is listed as the company's managing director and chief executive.

The brand is owned and run by Newcos GmbH, a small company registered in Berlin [5]. Business directories describe Newcos as a manufacturer and producer with a worldwide delivery area and a workforce in the single digits [4].

Newcos frames Vivian Gray around what it calls "the spirit and lifestyle of modern women who enjoy cosmetics, exceptional fragrances and beautiful things" [2]. The company pairs this with an emphasis on design, describing the line as combining fragrance compositions with exclusive packaging. In its own materials the brand associates itself with stylish design, fragrance and body-care expertise.

Sources differ on how the brand describes its origins. Newcos and the retailers that carry its copy present Vivian Gray as combining fragrances "Made in France" with formulations "Made in Germany" [2]. A B2B reseller listing instead describes it simply as "a contemporary German brand," with no reference to French fragrance sourcing [3]. Both accounts agree the company is German and based in Berlin.

The brand's output spans liquid soap, shower gel, body lotion, hand cream, cream soaps, eau de parfum and gift sets, alongside private-label production for other customers. Its cream soaps and hand creams are offered in a range of scent pairings such as Jasmine & Patchouli and Neroli & Amber [6]. Newcos states that its products are manufactured in Berlin and that its "own recipes 'Made in Germany' guarantee the highest quality on an international level" [2].

Vivian Gray is an active, trading brand. Newcos maintains a live website with current product collections, and the founder remains listed as the company's chief executive. The brand is stocked by retailers across several European and Nordic markets, consistent with the company's stated presence in more than 45 countries [2]. The most recent clearly dated activity on the brand's own site is a 2022 copyright notice [1].