Voesh New York

Voesh New York is an American beauty company founded in July 2013 by Vera Oh and Joseph Choi [1]. It began in professional spa care with single-use, pre-packaged pedicure kits, and has since built a consumer line positioned as vegan, clean body and skincare products. The company operates under the legal name VOESH CORP and markets itself as "Voesh New York"; the brand remains active, with a live e-commerce site, a current 2026 promotion, and recent editorial placements.

The company describes its approach as blending professional spa expertise with Korean skincare, summed up in its tagline "K-Beauty Skincare for the Body." Its stated conviction is that "your body deserves the same care as your face."

Voesh was founded by Vera Oh and Joseph Choi, who met as coworkers at an electronics company [2]. Before starting the brand, Oh designed heavy equipment at Samsung, while Choi worked in procurement and operations and later managed a large team as a general manager. According to editorial accounts, the brand began from home with a single shared desk in Roslyn, New York [2].

The name combines "VO" for Vera Oh, "E" for the French et ("and"), and "SH" for Joseph's childhood nickname, Yoshi [1].

The founding idea grew out of problems the pair observed in nail salons: sanitation, cross-contamination, and inconsistent portion control. In response, they set out to create pre-packaged, single-use pedicure kits built on what the company calls a vegan, cruelty-free, and clean approach.

The brand's early growth was driven by its Pedi in a Box kits. According to the company, more than one million units sold in under three years, and by 2018 the product had surpassed 15 million units [2]. By 2022 the company reported over 50 million Pedi in a Box units sold and more than 15 million pairs of its collagen gloves and socks [1]. Voesh marked its tenth anniversary in July 2023.

Over time the consumer catalogue shifted from professional manicure and pedicure supplies toward body, shower, hand, and foot care framed around Korean skincare. The original professional assortment now sits largely on a separate professional division, voeshpro.com, while voesh.com carries the retail body-care line.

The parent company of Voesh New York is not stated in the available sources; the business operates under the legal entity VOESH CORP. No acquisitions or sister brands are recorded.

There is some inconsistency over the company's location. Editorial coverage places its founding in Roslyn, New York [2], and the brand markets itself as "Voesh New York." Some retailer listings, however, describe it as based in New Jersey [3]. The brand's own site does not authoritatively state a current headquarters city, so the founding location in New York is the more firmly sourced of the two.

Voesh presents self-care as everyday "me-time"—in its words, something that should feel "simple, effective, and enjoyable." The company states that every formula is "clean, vegan, and built on Korean skincare innovation," and describes its ingredient philosophy as clean and "ethically sourced," with "no fillers, no compromises." One editorial profile reports the brand excludes more than 1,680 fillers and other unwanted ingredients found in typical spa products [2].

The consumer range leans on familiar K-beauty language, including references to the "glass skin" aesthetic, and lists ingredients such as avocado oil, green tea, and watermelon extract.

Voesh's best-known product is Pedi in a Box, a multi-step spa pedicure kit that became a staple in professional spas. Its collagen gloves and socks—perforated at the fingertips and toes for manicure and pedicure use—are also long-standing signature items. The current consumer line features products such as the Gua Sha Body Cleansing Bar, a Resurfacing Sugar Scrub, body balms, and Vitamin C shower filters.

At the center of the newer range is Baechu Biome, which the company describes as a proprietary Korean vegan probiotic complex [4]. According to Voesh, the technology is built on baechu—napa cabbage sourced from South Korea's Taebaek Mountains—which is fermented and then encapsulated using liposomal delivery. The brand says the complex helps strengthen the skin's barrier and rebalance its microbiome. The company holds several U.S. utility patents covering its treatment products and methods, with an additional application listed as patent-pending [5].

Voesh states that its products are 100% vegan and cruelty-free, dermatologist-tested, and free from parabens and gluten [2]. On sustainability, the company says it uses materials such as aluminum, recyclable and refillable packaging, FSC-certified paper, and soy-based inks while reducing virgin plastics [6]. No third-party certifications (such as Leaping Bunny or Vegan Society marks) appear on its values page.

In 2026, ELLE named the Gua Sha Body Cleansing Bar Best Travel-Ready K-Beauty Body Care in its First Class Beauty Awards [7]. The same month, Byrdie featured the Resurfacing Sugar Scrub in its editors' picks as a skin-prep step before self-tanning. The company reports distribution across more than 100,000 spas in over 30 countries, with retail partners including Target, Rite Aid, Urban Outfitters, and Vitamin Shoppe [1].

Voesh New York is active. Its e-commerce site was running a promotion into June 2026, its ELLE and Byrdie placements date to April 2026, and its patent portfolio includes a recent pending application.