Vue

Vue is a skincare brand run from Switzerland that sells products developed in South Korea. Its operating company, VAMI Sàrl, is based in Cortaillod, Switzerland [3]. The brand presents itself as a source of Korean skincare refined with ingredients that have research behind them. Its range centres on two areas: hydrocolloid patches for spots and pores, and a compact line of exfoliants, serums, toners and sheet masks.

Vue sits at an unusual crossroads. It markets itself with a "Made in Korea" badge and Korean expertise, yet the legal entity behind it is Swiss. That combination makes it a Swiss-run brand selling Korean-made skincare rather than a Korean brand in the usual sense. The founding year and the names of its founders have not been made public. The brand is active, with its online shop trading and customer reviews still arriving in November 2026 [1].

According to the legal notice on its website, Vue is owned and developed by VAMI Sàrl, a Swiss limited liability company registered under the company number CHE-151.596.957 [3]. The same notice gives Cortaillod as the company's location, and the brand's Trustpilot company details list a street address there, at Chemin du Vivier 3 [6].

VAMI Sàrl appears to function as the brand's own operating company rather than as a larger beauty group. No other brands are known to sit alongside Vue under the same owner, and no acquisitions or changes of ownership have been documented. The online shop runs on Shopify, and the legal notice names the platform as the site's host.

There is some uncertainty around the brand's name. Its Trustpilot profile can also be reached through the address vueswiss.com, which displays the same Vue profile [6], and some product listings have used the name "Vue Swiss". No rename has been publicly announced, so whether "Vue Swiss" was an earlier name or simply an alternative label is not clear.

Vue's tagline is "Skincare, Simplified by Science." The company says it curates "the best of Korean skincare" and refines it with ingredients shown to work, with the stated aim of bringing clarity and balance to the skin while keeping routines short. Its mission, in its own words, is to deliver skincare "that works with the skin, not against it."

The brand frames its approach as a reaction against unproven claims. On its about page, Vue argues that too many routines rest on promises rather than proof, and says it wants to rebuild trust in skincare through research, visible results and simplicity. It lists transparency, quality and results among its core values, and describes the people behind it as a small, dedicated team.

According to the company, its products are developed in Korea with experienced chemists and researchers [2]. The about page carries three badges: "Made in Korea", "Science Backed Skincare" and "Cruelty free" [2]. No certification body is named for the cruelty-free claim, and no third-party certifications are documented for the brand.

Outside observers have picked up on the same positioning. The beauty aggregator Cosmetify describes Vue as "best known for simple, science-led Korean skincare" [7], linking it to the wider K-beauty trend. The brand also says it is trusted by more than 250,000 customers, a figure it reports itself and which has not been independently confirmed.

The patch range is the most visible part of Vue's catalogue. The brand's patch collection is titled "Hydrocolloid Patches" [5]. Vue sells patches shaped for different parts of the face: Nose Patches, Chin Patches, Forehead Patches, Clearing Spot Patches for single blemishes and Surface Patches for clusters of spots. Several are described as overnight treatments. The patches are also sold in bundles aimed at the T-zone or the whole face.

Nose Patches are the brand's most-reviewed product on its own shop, followed by the Clear Skin Kit, a three-step routine. The company describes the nose patches simply as "pore-clearing care for the nose", and the Clearing Spot Patches as a way to "flatten spots overnight".

Alongside the patches, Vue offers a skincare collection of around 14 products. It includes a Salicylic Acid Exfoliant, which the brand says dissolves buildup and clears pores, and an Exfoliating Jelly Cleanser for gentle daily use. There is a Hyaluronic Acid Toner and a Prebiotic Clarifying Moisturizer. Two serums complete the core routine: a Niacinamide Serum, positioned as support for the skin barrier, and a PDRN 1% Peptide Complex Serum aimed at tired, dehydrated skin.

The rest of the range leans on collagen. Vue sells a Collagen Peel-Off Mask and a series of collagen sheet masks, each paired with a second ingredient: hyaluronate, vitamins, snail extract or royal jelly. The royal jelly mask is described by the brand as gold-infused. The company has not published details of proprietary technologies, patents or research partnerships.

Vue has received limited coverage outside its own channels. The UK beauty retailer Escentual published a trial on its editorial blog under the title "Vue Nose Patches Trial: Do Hydrocolloid Patches Actually Work?" [8]. As a retailer that stocks the brand, Escentual is not an independent publication, and no coverage in major beauty magazines has been documented.

Customer feedback is more substantial. On Trustpilot, where the company lists itself as a cosmetic products manufacturer, Vue's profile shows a TrustScore of 4.6 based on about 1,680 reviews [6]. Replies to customers there are signed "Vue Team". No industry awards are documented.

Vue is active. In November 2026 its online shop was running a "Black Month" sale ahead of Black Friday and displayed a 2026 copyright notice, and the newest review on its Trustpilot profile was dated 2 November 2026 [1]. The shop prices its products in euros and includes a German-language withdrawal form.

The brand sells mainly direct to consumers through its own online shop and also reaches customers through third-party retailers. Cosmetify lists seven Vue products, most of them from the patch range [7]. Vue maintains accounts on Instagram and TikTok under the handle vue.skin.