We Love The Planet

We Love The Planet is a Dutch natural personal-care and home-care company based in Beverwijk, in the Netherlands. It is best known for aluminium-free deodorants sold as sticks and balms, alongside lip balms, sunscreen, scent diffusers and accessories. The company positions itself around natural, sustainable formulations that it describes as kind to both body and planet, and it remains active, with an operating webshop and a rebrand announced in May 2025 [5].

⚑ Thinner sourcing. The article relies largely on the brand's own statements (T2–T3). Glowpedia is seeking independent sources.

The company frames its work as a mission to make a positive impact through natural and sustainable products. According to We Love The Planet, its entire range is developed "with the well-being of people, animals and the environment in mind," and it applies the same test at every stage of production: "From ingredients to packaging, sourcing, and transport. We always choose the most natural, sustainable, and responsible option." Its stated mission is to make products "that are kind and caring for both body and mind, without burdening our planet," summarised in the tagline "Enjoy life, worry free!"

Much of the brand's messaging centres on its deodorants, which it makes without aluminium. On its FAQ, the company explains that conventional antiperspirants use aluminium to block sweat glands, and that switching to a natural deodorant lets those glands become "unblocked" — the reason, it says, that some users notice more sweat during the transition. A "Sensitive" variant is offered without baking soda, which the company identifies as the most common cause of irritation, describing it as "a natural ingredient that helps neutralize odors."

We Love The Planet's range spans personal care and home care. On the personal-care side it sells deodorant sticks, deodorant balms, lip balms and sunscreen; its home-care line includes scent diffusers and accessories. The deodorants come in several scent varieties and in both stick and balm formats, and the company markets 24–48 hour protection and formulations suited to sensitive skin.

Not all products are vegan. The company states that its deodorant balms, scent diffusers and sunscreens are "completely vegan," while "some of our deodorant sticks and lip balms contain beeswax," for which vegan alternatives are also offered. It says its products are not tested on animals, noting that cosmetic animal testing has been banned in the Netherlands since 1997 and across the European Union since 2013.

Sustainability is central to how the company presents itself. It emphasises "natural and environmentally friendly ingredients, reducing harmful chemicals, and developing safe formulas for both consumers and the environment," and favours water-free, solid formats that reduce the water content of its products. Its packaging is described as "made from recyclable, biodegradable, and responsibly sourced materials, while limiting waste and embracing minimalist, renewable designs."

We Love The Planet aligns its impact reporting with four United Nations Sustainable Development Goals: clean water and sanitation, industry and innovation, responsible consumption and production, and climate action. The company also references ISO 22716 — a manufacturing quality-and-safety standard — and an NCS EcoControl certification for sustainable formulation.

The company has not published awards or major press coverage, and no English-language encyclopedia entry or mainstream beauty-press profile documents it; it is a niche European natural-deodorant brand. On its own blog it cites customer feedback, pointing to 165 Trustpilot reviews as evidence of "a lot of happy customers."

We Love The Planet is active. It operates an online store and distributes across several European markets, with its base in the Netherlands. Its most recent public activity is a blog post dated 13 May 2025 titled "Same mission, new look.", which announced a refreshed visual identity [5].