Werner Schmidt

Werner Schmidt is a German personal-care and health brand sold under the product-line name "aktiv". It belongs to Werner Schmidt Pharma GmbH, a company based in Troisdorf, Germany, which runs the brand's online shop [3] and is named as the manufacturer on its product pages. The beauty side of the range is narrow: a calendula hand cream, a foot lotion and a urea-based callus balm. These sit alongside products that are not cosmetics at all, including a mouth and throat spray for the voice, ginger candies and dietary supplements.

The brand is active. Its German-language web shop takes orders, and company filings continue into 2025. Little has been published about the brand's history, its founder or its aims, and no independent press coverage of it is known.

The company takes its name from Werner Schmidt, who is listed as its managing director in the legal notice on the brand's website [3]. Whether he also founded the business is not stated in any public source.

The founding year is uncertain. The company does not give one. The German company-register aggregator North Data shows a commercial-register entry for Werner Schmidt Pharma GmbH dated 27 June 2002, under number HRB 5143 at the local court in Siegburg [8]. That entry records the company's share capital in Deutsche Mark rather than euros, which suggests it may be a later re-registration or simply the oldest record held by the aggregator, not the date the company was set up. This article therefore does not treat 2002 as the founding year.

The brand's "About us" page carries a heading but no text [2], so no founding story, mission statement or account of the company's early years is available from the brand itself.

Werner Schmidt Pharma GmbH is a German limited-liability company headquartered on Kölner Straße in Troisdorf [3]. According to the register information compiled by North Data, its stated business purpose is trading in pharmaceutical products, together with marketing and sales consulting [8]. No source says where the "aktiv" products are made.

No parent group, outside investors, acquisitions or sister brands are documented.

The brand does not publish a philosophy, tagline or set of values. What can be read from its shop is a practical, everyday positioning: small-format tubes of hand and foot care, a voice spray and ginger sweets, sold together under one name. Product copy leans on familiar plant ingredients such as calendula, arnica, aloe vera, lemongrass and jojoba oil, and on ingredient explanations rather than lifestyle imagery.

On its homepage the company explains urea at some length. It describes the ingredient as one that supports the skin's weakened barrier and raises its water content, and says urea is particularly suited to very dry, rough or itchy skin. The ginger candies are introduced with a short passage on ginger's long use as a spice and food in India, China and other Asian countries, and on its place in Ayurvedic tradition.

Since 23 April 2021 the shop has been a member of FairCommerce, an initiative of the Händlerbund, according to its legal notice [3].

The cosmetics are grouped into two categories on the shop: foot care and hand care.

- aktiv Ringelblumen-Handcreme (calendula hand cream) is the brand's hand-care product. It has been offered in 30 ml and 75 ml tubes and in multipacks of three and five. - aktiv Fußlotion mit Arnika, Aloe Vera & Lemongrass is a foot lotion in 30 ml and 75 ml tubes. - aktiv Hornhautbalsam is a callus balm that the company says contains 10% urea, jojoba oil and panthenol. It is promoted on the homepage together with the foot lotion.

The best-documented product is not a cosmetic. aktiv Stimmenöl is a 30 ml mouth and throat spray that, according to the product page, contains nine natural essential oils and no preservatives [6]. The company presents it as care for the voice when speaking and singing, and for irritation or a scratchy throat. It also says the spray helps from the first use and freshens the breath. No study is cited for these statements. One bottle is described as giving up to 300 sprays.

The homepage also features Microbivac®, which it calls an innovative active ingredient. The company describes it as a special form of zinc oxide whose physical structure offers free "docking sites" to which viruses, including herpes viruses, attach and are then held back from spreading [1]. The site does not say which product contains Microbivac®, does not claim the brand owns it, and cites no study for the claim.

The rest of the range is made up of aktiv Ingwer-Bonbons (ginger candies) in 100 g and 200 g bags and a category of dietary supplements.

No third-party certifications, patents or research partnerships are documented for the brand.

Werner Schmidt is active. As of October 2026, the company's online shop was taking orders, and the voice spray was listed as available for immediate dispatch [6]. Register publications for the company, naming Werner Schmidt as managing director, appeared as recently as March 2025 [8].

The cosmetic part of the range appears thin, however. At the same date, all four hand-cream listings [5] and both foot-lotion listings [4] were marked as sold out, and the callus balm advertised on the homepage did not appear in the foot-care category. No product launches, news coverage or social-media channels for the brand are known.