Wiener Blut

Wiener Blut is an independent niche perfume house based in Vienna, Austria. It was founded in 2009 by Alexander Lauber [6], who remains its creative lead, and trades as the registered company WienerBlut Lauber GmbH from the city's 6th district [4]. The house builds its fragrances around the perfumery of 19th-century Imperial Vienna, working with natural raw materials in small batches that are matured and then bottled by hand.

The brand takes its name from a phrase coined in 1873 that describes what two retail profiles call the "unique blend of archness and hedonism attributed to the Viennese" [6][7]. That fin-de-siècle Vienna — its court balls, churches and pleasure gardens — supplies the settings and moods behind the individual scents.

Lauber researched tales, recipes and anecdotes from imperial Vienna before building the house, and Spitzenhaus quotes him describing himself as "something of a fragrance forensic scientist" [7]. According to the brand's own account, the project began in Paris: its first creation was carried by the concept store Colette. The company's legal filing lists it as WienerBlut Lauber GmbH, registered in the 1060 Wien district, with the surname Lauber matching the founder [4].

The founding year of 2009 and Lauber's name are not stated on the brand's own story page, which references the 1873 origin of the phrase and the 1873 Vienna World Fair as inspiration rather than a founding date. Both details are instead documented by independent niche-perfumery retailers Smell Stories and Spitzenhaus and by a 2009 founder interview [6][9].

Wiener Blut presents its work as intimate rather than assertive. The company says its fragrances are "meant to be experienced intimately — subtle yet powerful, never overpowering," and one retail profile frames its formulas as built "to whisper, not to shout" [6]. Its stated values center on natural materials, craftsmanship and restraint over intensity.

The house situates itself in niche perfumery, and its fragrances are eaux de parfum priced at €210 for 100 ml, a positioning consistent with the all-natural materials it describes. The tagline used on its site is "Timeless Fragrances with Viennese Soul" [1].

The regular collection comprises twelve signature fragrances, among them Unheimlich, Freudian Wood, Ballroom Bohème, Ex Voto and Klubwasser. Each carries a narrative tied to Vienna: Ballroom Bohème is described as an homage to the waltz and the Opernball, Ex Voto evokes altar candles and frankincense, and Freudian Wood is characterized as a milky scent with animalic and woody notes. A discovery set gathers all twelve in 2 ml vials, and the range has included limited editions.

The brand describes working with "the finest natural essences — precious absolutes, aged resins, rare woods." According to Spitzenhaus, production takes place at the company's own facility, where the bottles are filled and labeled by hand; Smell Stories notes that the caps are made of ivory bakelite and that hand-finishing leaves each bottle with small individual irregularities [6][7].

The house and its founder have been covered by fragrance media. Fragrantica published an interview with Lauber, "Collecting Impressions, Beyond Façades," and the perfume blog The Scented Salamander ran a founder Q&A in 2009 around the launch of Klubwasser [8][9].

Wiener Blut is active. It runs an operating webshop with its full current range and lists an international stockist network spanning Austria, Germany, Switzerland, Italy, France, the Nordics, the United Kingdom, the United States, Japan and China [5]. In the Nordic markets its listed stockists include Artilleriet in Gothenburg and FabLab in Stockholm, and Dapper in Oslo. The company remains independent and creator-led under Alexander Lauber.