Woods Copenhagen

Woods Copenhagen is a Danish skincare company based in Copenhagen, producing facial care, hair care, sun care and body products. It was founded by Martin Lyne and Jannick Lindberg, two entrepreneurs who also run the modeling agency Le Management and the jewellery label RAGBAG [7]. The brand grew out of a personal search: after Lyne's twin daughters were diagnosed with atopic eczema, he began looking for skincare that was both natural and effective, and struggled to find products that met both criteria.

The company positions itself as an uncompromising clean-beauty brand built on Nordic ingredients, and remains active — its Danish site published new content through April 2026, and two of its products were nominated for the Danish Beauty Award 2026 [1].

The origin story that Woods Copenhagen tells centres on Martin Lyne's family. According to the company, his twin daughters were diagnosed with atopic dermatitis, and he soon faced what the brand calls "the lack of products that were both natural and effective" [7]. That gap prompted research with dermatologists and, eventually, a skincare line built on principles the company summarises as "honesty and uncompromisingness."

Lyne and his co-founder Jannick Lindberg are described as serial entrepreneurs. Before skincare, the pair built Le Management, a European modeling agency that began in Aarhus and expanded to Copenhagen, Sweden, Germany and Norway, and they also run the jewellery brand RAGBAG [9]. Within Woods Copenhagen, the company says Lindberg handles economics, law, strategy and sales while Lyne takes the more optimistic, front-facing role.

The exact founding year is not settled across sources. The editorial outlet Who What Wear dates the launch to 2016 [12]; the brand's own about page implies 2014, tying the founding to the year of the daughters' diagnosis without stating an explicit launch date [2]; and a review by Lottie Jackson gives 2017 [13]. The 2014 date most plausibly marks the diagnosis and the start of Lyne's research rather than the brand's launch.

Woods Copenhagen describes itself as "an uncompromising Danish skincare brand built on a vision to combine naturalness, ecology, and efficiency to create clean high-performance products." Its stated mission is to make products that work while being "safe for our bodies and safe for our planet."

The company frames its approach around a few pillars: Nordic nature as an ingredient source, a "less is more" formulation ethos, and transparency — what it calls a "no BS approach" to everything from ingredient lists to packaging choices. It notably says it declines most certification schemes. Editorial coverage places the brand within the clean-beauty and "Scandi simplicity" movements [11], and the company markets itself to families and consumers seeking effective, non-toxic skincare, using the tagline "intelligent skincare."

The range spans facial care, hair care, hand and body care, and sun care, alongside kits and accessories. Frequently cited products include the Ultra-Rich Cream, marketed for dry to very dry skin; the Intense Peel Mask, which uses lactic and glycolic acids; the BHA Skin Perfector, built around salicylic acid; and the Vitamin Lifting Serum, formulated with the peptide Argireline [12].

Woods Copenhagen builds its formulas around ingredients it associates with cold northern climates. The company highlights Antarcticine, a glycoprotein it says is derived from bacterial strains found in Antarctica; Arctic Water sourced from glaciers in Greenland; cloudberry seed oil; and niacinamide, a form of vitamin B3. It also presents volcanic rock as "a biodegradable, non-polluting, and 100% natural alternative to microbeads." According to the company, its products avoid petrolatum and sulfates, which co-founder Lyne says can accelerate skin damage.

The brand states that its products are vegan and cruelty-free — with the exception of a lip repair product containing beeswax — and that it does not test on animals [13]. All products are manufactured in Denmark and, in the company's words, "formulated by Scandinavian experts." Sustainability claims centre on clean, biodegradable formulations and responsible sourcing and packaging, and the site provides a recycling guide. The company lists no formal certifications and says it declines most seals.

Two Woods Copenhagen products were nominated for the Danish Beauty Award 2026 [1]. The brand has also appeared in editorial coverage, including a Who What Wear feature on Danish beauty brands, an interview with Lyne in Fucking Young!, and reviews in Scimparello Magazine and Beauty Scene. One reviewer described the Intense Peel Mask as "the rescue remedy of the skincare world" [12].

Woods Copenhagen is active. It operates multiple regional sites, including Danish, .com and European storefronts with multi-currency support, and distributes across Denmark, Sweden, Norway and other markets, both through its own online store and via third-party retailers. Its most recent recorded activity is an April 2026 blog post announcing the Danish Beauty Award nominations [1].