Xenofit

Xenofit is a German sports-nutrition and dietary-supplement brand based in Tutzing am Starnberger See, in Bavaria. It develops drinks, energy gels, energy bars and mineral and vitamin supplements for both recreational and competitive athletes. The company operates as a subsidiary of the pharmaceutical firm Verla-Pharm Arzneimittel and presents its products as the sports-nutrition line built on that parent's development and manufacturing know-how [2].

The brand remains active. Its press materials carry 2025 dates, and it keeps up an ongoing programme of athlete and team sponsorships across cycling, football, ice hockey, triathlon and other disciplines. Xenofit says it has more than 35 years of experience in the field [1].

Xenofit GmbH is a subsidiary of Verla-Pharm Arzneimittel and functions as that company's sports-nutrition line [2]. According to Xenofit, the two share development and production facilities, where pharmaceuticals and dietary supplements are made to the same standards [2]. The company describes both amateur and elite athletes across a range of sports as regular users of its products.

Xenofit's range covers five main categories: beverages, energy bars, energy gels, supplements and accessories. The company describes its formulas as built on minerals, vitamins and carbohydrates, and says its development is grounded in nutrition science [1]. Signature products include the isotonic sports drink Xenofit competition, the Xenofit energy gel, and mineral and magnesium supplements such as Xenofit Magnesium 400 direct Stixx. The catalogue also runs to accessories such as bottles, drink belts and compression socks, alongside a topical athlete product called Xenofit second skin.

Several products carry dietary claims: a number of them are marketed as suitable for vegans and as free from gluten [1]. The brand sums up its positioning in the tagline "Extra-Power für Hobby- und Spitzensportler" (extra power for hobby and elite athletes) [1], and describes itself as a supply partner for pharmacies and specialist sports retailers [1].

Xenofit's products are made in Germany at its Tutzing site [1]. The company reports that the Tutzing facility has held certification under the European Union's Eco-Management and Audit Scheme (EMAS) for more than 25 years, and that it has met the requirements of the relevant EU regulation since August 2000 [3]. Xenofit also cites participation in the Der Grüne Punkt packaging-recycling scheme [2]. It sums up its guiding idea as "Gesundheit durch Innovation und Verantwortung" (health through innovation and responsibility), naming environmental stewardship, employee responsibility and regional accountability among its priorities [2].

Xenofit is an operating brand. Brochures on its press page are dated March 2025, and it maintains an active social-media presence together with continuing sponsorships of athletes and teams. Its business is centred in Germany.