Yay Confetti

Yay Confetti is a Danish cosmetics brand based in Copenhagen that makes a single product: an unscented mineral sunscreen rated SPF 50 [4]. It sells directly to customers through its own website and presents itself as a deliberately simple, transparent alternative to conventional sun care, wrapped in a colourful, playful identity. The company acknowledges the mismatch openly, noting that a name like Yay Confetti and a lot of colour do not obviously signal a natural product [1].

The brand's central argument is that good sun protection does not need a long ingredient list. Its sunscreen uses zinc oxide as its only UV filter and lists ten ingredients, which the company frames as a formula people can actually read and understand rather than a complex chemical one [1]. The founding year is not publicly documented.

The sunscreen combines a zinc oxide mineral filter with plant oils and skin-conditioning ingredients: olive oil, sunflower oil, shea butter, aloe vera extract, panthenol (vitamin B5) and a fermented probiotic listed as Lactobacillus Ferment. According to the company, the zinc oxide is non-nano sized and stays on the surface of the skin rather than being absorbed [1]. The product is marketed as fragrance-free, allergy-friendly and suitable for both children and adults, and for use on the face as well as the body.

Yay Confetti states that the sunscreen blocks 99.7% of UVA and 99.1% of UVB rays, and that it passes the same testing as sunscreens built on chemical filters, including stability, SPF and preservative-challenge tests [1]. The company is also candid about the product's limits: it says the sunscreen has not yet been tested for water resistance, so it does not make a waterproof claim [1]. Its stated reasoning for avoiding chemical filters is that many contain hormone-disrupting ingredients, a concern it raises while positioning its mineral approach as the simpler choice [1].

The wider brand voice leans on transparency and playfulness. An educational hub on the site, the "Sol-Akademiet" (Sun Academy), gathers dozens of short articles on sunscreen, SPF, and the differences between mineral and chemical UV filters, describing itself as offering balanced overviews of contested topics rather than definitive claims [3].

Yay Confetti packages the sunscreen in a bottle it describes as made from bioplastic, and positions the mineral, zinc oxide filter as an environmentally preferable choice. The company also describes the formula as "Reef Certified" and usable worldwide, though it names no certifying body for that phrase [1]. It is not certified under the Nordic Swan ecolabel; the brand says the certification carries a substantial upfront cost plus recurring annual fees, which it has chosen not to pay [1]. No third-party certifications are documented.

The brand is active. Alongside direct online sales, it runs a wholesale programme inviting shops to stock the sunscreen, and states its goal is to get the product to as many Danish customers as possible [5]. As of the 2026 summer season, Yay Confetti was selling its single sunscreen, maintaining a newsletter and recruiting retailers, consistent with a small independent operation focused on one product.