YEAUTY

YEAUTY is a German skincare brand based in Mannheim that specialises in sheet masks and eye pad masks. The company describes itself as a passionate skincare brand built around "great attention to detail, innovative recipes and a flair for modern skin care," working under the tagline "Hello, fresh look." It trades legally as YEAUTY GmbH and remains active, with a 2026 copyright notice and a rotating line-up of limited editions on its official site.

The brand sits toward the mass-market end of skincare, with its face and eye products reaching shoppers through drugstore retail and online channels. Its output centres on single-use masks rather than a broad routine of creams and serums.

⚑ Thinner sourcing. The article relies largely on the brand's own statements (T2–T3). Glowpedia is seeking independent sources.

YEAUTY is registered as YEAUTY GmbH and is based in Mannheim, in the German state of Baden-Württemberg. Its legal imprint lists the address as Steubenstr. 104, 68199 Mannheim, and names Reinhard Krinke as managing director (Geschäftsführer) and the person responsible for site content [2]. The company's LinkedIn profile gives a different Mannheim address, Mallaustraße 99, 68219 Mannheim [5]; the two records agree on the city but not the street, with the brand's own legal imprint being the more authoritative source. The company is a small operation, described on LinkedIn as having between two and ten employees [5].

The company frames itself around modern, accessible skincare. On its site it says it creates "products that work and inspire," and its LinkedIn motto reads "BE YOU - BE YEAUTYFUL!" [5]. The range is narrow by design, concentrating on eye pads and facial sheet masks rather than a full skincare line-up.

YEAUTY's catalogue is built around two formats: eye pad masks and facial sheet masks. Core eye pads carry names such as Extreme Energy, Beauty Boost, Deep Hydration and Recharging Retinol, each pairing a lead active with hyaluronic acid. Its facial sheet masks combine fruit or plant extracts with a named active, and the company says they deliver a "second skin effect" with either intense moisturisation or anti-aging benefits.

Formulations draw on a wide roster of ingredients, including bakuchiol, retinol, niacinamide, ceramides, vitamin C, coenzyme Q10 and aloe vera. YEAUTY states that all of its eye pads and masks are 100% vegan [3].

A recurring feature of the brand is its licensed limited editions. It has released collections tied to the television series Emily in Paris and to the Hello Kitty character, alongside a "Gourmande" line of flower- and sweet-shaped eye pads. According to a B2B manufacturing profile, YEAUTY products are made in compliance with the ISO 22716 cosmetic good-manufacturing-practice standard and developed in Germany [4].

YEAUTY is active. Its official site carries a 2026 copyright notice and current limited-edition collections, and a B2B directory profile updated in mid-2024 described the company as "operating normally and actively seeking new clients" [4]. The brand's products are distributed through the German drugstore chain Rossmann and various online retailers across Europe, and it maintains a separate Swiss storefront at yeauty.ch. No Wikipedia article or substantial editorial coverage from major beauty press was found for the brand.