Overview
Yonelle is a Polish skincare brand founded in 2013 in Warsaw by biologist Jolanta Zwolińska and Małgorzata Chełkowska, a cosmetologist with a doctorate in chemistry [4]. It is owned by JM Innovative Cosmetics Sp. z o.o. [4] and concentrates on anti-ageing face and eye care built around a proprietary ingredient-delivery method the company calls SKIN PENETRATION REVOLUTION. The brand describes itself as a luxury cosmetic label specialising in skin rejuvenation, aimed chiefly at mature skin.
The brand remains active. Its multilingual online store operates in dozens of languages, and its most recent product line, INFUSION LIFT, is marked as new on the homepage.
Origin & founders
Yonelle grew out of a scientific partnership. According to the company, its two founders were drawn together by a shared interest in cosmetology research and in delivering active ingredients more effectively through the skin [4]. Zwolińska is described as a biologist with more than three decades in the beauty industry, while Chełkowska is a university lecturer whose doctoral work addressed how active substances penetrate the skin. Both are credited on the brand's own founders page as the source of Yonelle's technical direction.
The company was established in 2013 and is based in Warsaw [4]. Its legal entity is JM Innovative Cosmetics Sp. z o.o.
Philosophy & positioning
Yonelle frames a specific problem as central to its work: using the newest anti-wrinkle ingredients is not enough if those ingredients cannot cross the skin's outer barrier. The company states that the real task "is to make them break through the epidermis barrier, which is typically unbreakable," and calls this the priority of the brand [2]. Its stated tagline is "Stunning skin smoothness. Spectacular anti-aging effects."
The range is positioned at the premium end and directed at mature consumers seeking anti-ageing treatments, with the brand emphasising luxury packaging and gift options alongside the formulations themselves.
Products & innovation
Yonelle's products span skincare categories including face creams and serums, eye creams and patches, neck and décolleté creams, masks, peels, cleansing products, mezorollers and beauty devices. Its named product series include INFUSION LIFT, NUTRIFUSION, FORTEFUSION, TRIFUSION and YOSHINO.
The formulations are built on what the brand markets as SKIN PENETRATION REVOLUTION, a delivery concept centred on carriers it calls NANODISKS. The company describes these as flat discs about 10 nanometres thick — smaller than the roughly 40-nanometre gaps between skin cells — that it says carry active ingredients up to the fourteenth layer of the epidermis [3]. Yonelle states the carriers are protected by pharmaceutical and cosmetic patents [3].
The brand also publishes quantified performance claims for the technology. It reports that the delivery system increases absorption of vitamin C by up to 270 percent and of retinol by up to 340 percent, noting these figures are tied to equipment-based testing [3]. More recent formulations are described as drawing on plant exosomes and a NAD+ booster.
Current status
Yonelle is an active brand. Its e-commerce site operates internationally in many languages, the INFUSION LIFT line is presented as a current launch, and its products appear through third-party resellers in several markets [5]. Founded in Poland in 2013, it continues to develop and market anti-ageing skincare.
Sources
T1 primary · T2 secondary · T3 note- [2]T1yonelle.pl/en/yonelle.pl (brand site)
- [3]T2yonelle.pl/en/skin-penetration-revolution/yonelle.pl (brand site)
- [4]T2yonelle.pl/en/brand/yonelle-founders/yonelle.pl (brand site)
- [5]T3yonelle.pl/en/news-yonelle/yonelle.pl


