Zielinski & Rozen

Zielinski & Rozen is a niche perfume house based in the historic quarter of Old Jaffa, part of Tel Aviv-Yafo, Israel. The company traces its roots to 1905 [1], when, according to the brand, a family perfume tradition began in a small workshop surrounded by artisans and spice merchants. Today it is led by perfumer Erez Rozen, who works alongside his wife and business partner Lea Rozen, and it remains active, running its own boutiques and monobrand stores while expanding an international retail footprint.

The house is known for unisex fragrances that it positions as free from gender labels, and its range has grown well beyond perfume into body, hair, hand and home products.

The brand's name combines two family surnames: Zielinski, the maiden name of founder Erez Rozen's mother, and Rozen, his father's surname [2]. The company describes its beginnings in Old Jaffa, where the family perfume tradition is said to date back to 1905 [3], with early work carried out in a modest workshop among the district's craftspeople and spice sellers.

Erez Rozen leads the house as its perfumer; one retailer profile describes him as the great-grandson of the founder who continues as its sole perfumer. To this day the atelier remains in historic Jaffa, serving as the creative base for Erez and Lea Rozen.

Sources place the brand's origin firmly in Israel. Its own about and story pages, and three independent editorial sources, all describe an Israeli house founded in Old Jaffa [4]. A separate suggestion that the company is Brazilian, based in São Paulo, is not supported by these sources: the Brazilian address corresponds to a country-specific retail storefront rather than the brand's origin.

Zielinski & Rozen presents itself as an artisanal house whose scents are meant to reflect individuality rather than follow trends. "I want the perfume to affect you to the depths of your soul — to speak about the personality and reflect uniqueness," Erez Rozen has said of the approach. The company describes fragrances that "break away from labels and stereotypes," designed as unisex and intended to evolve differently on each wearer's skin.

The brand frames its vision around family and belonging, a willingness to think differently, and what it calls the joy of tying a fragrance to lived moments. Editorial coverage has summarised its outlook as broadcasting "love without regard to momentary trends and market requirements" [5]. Its tagline is "Be yourself with each breath."

Perfume is the core of the range, sold in 50ml and 10ml sizes, and the house has extended into bath and body care, hand care, hair care and home fragrances such as candles and diffusers. Fragrances are typically named after their notes rather than given abstract titles; examples cited by third-party sources include Black Pepper, Vetiver, Neroli, Amber; Pink Pepper, Elemi, Cinnamon, Leather; Black Vanilla; and Oud & Leather [6]. One retailer profile characterises the house's signature as woody, spicy and oriental notes designed to unfold in layers.

On sustainability, the company states that "timelessness and sustainability are at the heart of the brand," and editorial coverage reports that its products use natural ingredients and recycled glass, cardboard and plastics to reduce waste [7].

The house remains active. It operates its own boutiques in Jaffa and is represented by monobrand stores in several countries, alongside country-specific e-commerce storefronts covering markets in Europe, Brazil and the UAE. As of 2026 the brand describes an ongoing expansion of its international retail presence.