Zion Health

Zion Health is an American natural-health and personal-care company based in San Francisco, California, that builds its products around Kanwa clay — an edible-grade calcium montmorillonite it credits with a dense concentration of trace minerals. Trading as Zion Health Inc., the company makes clay-based deodorants, soaps, skincare and hair care, which it sells through its own website and a range of United States retailers. The business remains active, with an online store operating on a current catalogue as of 2026.

The company's founding date is unsettled. One editorial review dates it to 2010 [5], another to 2016 [4], and Zion Health's own account of its history gives no year at all. Products were already reaching store shelves by 2013 [6], which places the business in operation before the later of those two dates.

By the company's telling, Zion Health grew out of one person's search for a natural remedy. Its founder, described as a believer in natural healing, was battling severe gum disease and had been told he needed surgery. On the advice of an acquaintance he began applying clay minerals to his gums each night; at his next appointment the dentist found the gums healing and the operation unnecessary [1]. Struck by the result, he assembled a team of natural-health chemists to formulate a clay-based toothpaste, ClayBrite, which the company describes as its first product. Word of mouth turned the project into a growing business, and the founder later extended the idea into a body and skincare line built on Kanwa, the calcium montmorillonite edible-grade clay at the heart of the range.

Kanwa clay runs through nearly everything Zion Health makes. The company describes calcium montmorillonite as a healing clay that "harnesses the power of 57 trace minerals" [2], and pairs it with ingredients such as arrowroot, aloe, biotin, jojoba oil and shea butter. The catalogue spans skincare, hair care and body care: the CLAYDRY line of aluminium-free whole-body deodorants, Ancient Clay organic soaps, a Refining Clay Cleansing Powder, deep-cleansing scalp and hair scrubs, and shampoo-and-conditioner sets. By one review's count the range had grown to more than two hundred products, including cleansers, masks, moisturisers and anti-ageing serums [5].

Many of the brand's claims turn on what the clay is said to do. In marketing its soaps, the company stated that the products "harness the detoxifying action of Kanwa clay" to absorb environmental pollutants on the skin, including heavy metals and bacteria [6]. Independent coverage has described the montmorillonite as helping to draw impurities from the skin's surface.

Zion Health's early growth is visible through a series of retail milestones. In 2013 its Ancient Clay organic soaps were stocked at a Whole Foods Market in Tampa, Florida [6]. The following year the company announced a line of "100% vegan" edible-clay body-care products at a health-food store in Selma, Texas, presenting itself as an environmentally conscious maker of vegan personal care [7]. From there it expanded into wider retail and online distribution across the United States and Canada.

Zion Health frames itself as a natural-health company rather than a conventional cosmetics label. Its stated mission is "to offer consumers natural health alternatives that provide positive, noticeable results, with the highest regard for our precious planet and our local & global community" [1]. The company markets its products as cruelty-free, paraben-free, gluten-free and aluminium-free; press materials have additionally described the range as vegan and made with certified-organic ingredients where possible [7]. It sums up its outlook in the tagline "Healing from the Earth," and positions the products within the broader clean-beauty movement.

Zion Health has been publicly associated with Adama Minerals, a related clay-focused venture that shares the same "Adama" branding and press contact. The precise corporate relationship between the two has not been made public, and no parent company or acquisition history is on record.

Zion Health remains in operation. Its website was live with a full product catalogue and recent customer reviews in 2026, and carries a 2024–2025 copyright under the Zion Health Inc. name. Alongside direct online sales, the company distributes through retailers including Amazon, Walmart and Whole Foods, as well as independent health-food stores and co-ops across the United States and Canada [4].