HIC Beauty S.r.l.

Public documentation of the group's history is limited, and no founding date or detailed corporate timeline appears in the available sources. HIC Beauty describes its own development as "an advanced strategy built with care that has expanded over the years with its own brands, shareholdings and the acquisition of licenses" [1]. That description points to a mixed model of growth — combining in-house brand creation with equity stakes in other labels and the licensing of names — rather than expansion from a single founding product.

HIC Beauty presents a portfolio of niche fragrance brands built and positioned by the group. The four labels featured on its own brands page are New Notes, Moresque, The House of Oud and Jacques Zolty [3]. The fragrance encyclopedia Fragrantica independently names HIC Beauty as the parent company of Moresque and as the house behind The House of Oud [4], consistent with the group's account of owning and developing rather than merely distributing the brands it carries. The group's portfolio also includes Blend Oud.

The brands span the oud-centred and Mediterranean niche-perfumery segment, and the company's stated role covers the full lifecycle of each — concept, scent, name and packaging through to marketing — rather than manufacturing alone.

HIC Beauty S.r.l. is privately held. Its S.r.l. legal form denotes an Italian privately owned limited liability company; no public stock listing or outside institutional shareholders are documented in the available sources [1]. The company's registered address places its operations at Via Privata Cadore in San Giuliano Milanese, in the Milan metropolitan area [1].