Blend Oud

Blend Oud is an Italian niche perfume house built around oud, the resinous wood at the centre of traditional Arabian perfumery. According to retailer descriptions, it was founded in Italy in 2014 with the aim of reviving the methods of Middle Eastern perfume-making [4]. The brand is owned by HIC Beauty S.r.l., a Milan company that also operates several other oud-focused fragrance lines [5].

The house pairs an Italian base with an Arabian theme: it presents its perfumes as a meeting of the centuries-old craft of Arabic perfumers and modern Italian production. Its own website does not state where the company is based, when it began, or who founded it; those details come from third-party retail and reference sources.

⚑ Thinner sourcing. The article relies largely on the brand's own statements (T2–T3). Glowpedia is seeking independent sources.

Blend Oud's founding year and Italian origin are documented through outside listings rather than the company itself. A retailer brand page records that it was "founded in Italy in 2014" and "born from the desire to revive the ancient art of Middle Eastern perfumery" [4]. Fragrance-reference listings place its earliest edition in 2014 and credit the line with roughly three dozen releases. No founder or in-house perfumer is named in any available source.

The brand belongs to HIC Beauty S.r.l., based in Milan, whose ownership is confirmed by the copyright notice and Italian contact details on the operator's store [5]. HIC Beauty sits behind a small group of related oud and niche labels; alongside Blend Oud it is associated with the houses Moresque and New Notes, and search sources also link it to The House of Oud. The brand site carries no Wikipedia entry, and the parent company is not referenced on Blend Oud's own pages.

Oud is the organising idea of the range. The company describes its work as "a refined mélange combining the knowledge of the Arabic perfumery art ... with the most magical and emblematic ingredient in the history of perfume: Oud," and says it sources "the most valuable Oud coming from Southeast Asia." It frames this around the older rituals of Arabian master perfumers, who, in the brand's words, blended rare materials "patiently and methodically." Retailer copy describes oud as the "liquid gold" of fragrance and positions the scents as both timeless and contemporary. The stated mission is "bridging cultures and generations through the universal language of perfume" [4], summed up in the tagline "The magic of timeless fragrances."

The range is organised into themed collections rather than single hero scents. These include a Private Collection — featuring releases such as Sana, Corona, Safari and Sultan — a Voyage Collection, and standalone fragrances such as Eclipse; the parent company's store lists further groupings including Original, Reserve, Classic and Voyage Memories. Pricing on the official site runs to roughly 175–230 USD per bottle, placing the line in the prestige fragrance segment. Sales run through the brand's own Shopify storefront as well as third-party retailers.

Blend Oud is active. Its official store remains online with a current-year footer, its fragrances are stocked by international retailers, and reference listings record a newest edition from 2023. No public information has emerged identifying its founder or perfumers.