Group

Invogue Limited

4 brands · founded 2008 · United Kingdom

Invogue Limited is a privately owned British beauty company based in Ascot, Berkshire. It operates as a house of brands, owning and running a portfolio of consumer beauty labels that span cosmetics, nail products, and beauty tools and accessories. The company was incorporated on 17 June 2008 and is registered with UK Companies House as a private limited company [1].

Rather than a single-label brand, Invogue Limited functions as an operating group: it develops and sells several distinct beauty brands under one corporate roof, distributing them online and through retail partners. According to the company, it is focused solely on delivering beauty products [2].

History & milestones

Invogue Limited was incorporated in the United Kingdom on 17 June 2008 under company number 06622426, with its registered office in Ascot, Berkshire [1]. Over the years it built out an in-house stable of beauty brands rather than operating as a single product line. The group describes itself as home to a growing portfolio of beauty brands [3], and public records list it as an active private limited company [1].

Portfolio & brands

Invogue Limited states that it comprises seven brands: Brushworks, So Eco, Nail HQ, Eye Candy, Invogue, Aristocrat, and Killer Lips [3][4]. These cover categories including cosmetics, nail care, and beauty tools and accessories. So Eco is positioned by the group within its eco-oriented range, while Nail HQ and Killer Lips sit within nail and lip categories; Brushworks and Eye Candy fall among its tools and accessories labels. The company presents these brands collectively as its core offering rather than under separate divisional structures.

Ownership

Invogue Limited is a privately owned UK company. Companies House records it as a private limited company, incorporated in 2008 and registered in Ascot, Berkshire [1]. No public stock listing is recorded, and the group describes itself simply as a UK-based beauty company [2].

Brands in the group