Brushworks

Brushworks is a British beauty-tools brand that makes makeup brushes, sponges, skincare tools and hair accessories. It is owned and operated by Invogue Limited, a UK beauty company based in Ascot, Berkshire, and is one of seven brands in the Invogue portfolio [8]. The brand has no independent company structure of its own; its former domain, brushworks.co.uk, redirects to Invogue's e-commerce site, and all of its marketing, distribution and social activity run through Invogue's staff.

The brand positions itself at the affordable end of the market and is best known for its makeup brushes and Konjac sponges. It remains active: the most recent public activity traced in sourcing is an Invogue post promoting Brushworks summer essentials in August 2023, alongside an Instagram account with roughly 65,000 followers [9].

Brushworks belongs to Invogue Limited, which Managing Director Mark Taylor founded in 2008 — in his telling, "around our family dining room table" [8]. Invogue is described as a UK beauty company "with a sole focus on delivering excellent beauty products," and its brands are sold across the UK, Europe, the Middle East and the United States [8]. Brushworks sits beside sister labels including So Eco, Eye Candy, Killer Lips, Aristocrat and Nail HQ. A 2020 trade interview with Taylor listed Brushworks among Invogue's portfolio at that time [7].

A separately registered British company, Brushworks International Ltd (company no. 11070287, based in Battersea, London), appears in the Companies House register [10]. This is a name collision rather than the same business: that entity, with different directors, is unconnected to the Invogue-owned beauty brand, which has no distinct legal entity of its own.

Brushworks makes beauty tools and accessories rather than cosmetics — makeup brushes, beauty sponges, skincare tools, beauty implements such as sharpeners and clippers, and hair accessories. Its signature lines include the HD Makeup Brush range and Konjac sponges. According to retailer brand copy, the brushes are "designed by a select group of Japanese brush masters," a heritage the brand cites as a marker of quality [3], and it draws design inspiration from Japanese culture.

The company describes its aim as providing "the latest, most innovative tools with premium quality and affordable prices" [4]. Brushworks is marketed as cruelty-free and vegan-friendly, and several retailers state that its tools and accessories are PETA-accredited [3]. The brand also says it has committed to sustainability through recyclable packaging, including the use of cardboard [3].

Brushworks' own founding date is not documented in available sources, but the brand was established enough by 2018 to draw industry attention. In July 2018 it launched its HD Makeup Brush range and was named a finalist for "Best New Brand – Mass" at the CEW Awards in London, after reporting record sales that May [6]. To support expansion into European markets, the brand rolled out packaging in eight languages the same year [6].

The brand's main reported recognition is its 2018 finalist nomination for "Best New Brand – Mass" at the CEW Awards in London [6]. Its growth that year was covered by the trade publication Cosmetics Business, which reported on the HD Makeup Brush launch, the award nomination and the brand's vegan, PETA-accredited construction [6].

Brushworks is active. It is stocked by major UK retailers and distributed across several international markets through Invogue. The most recent activity identified in sourcing dates to 2023, including an Invogue social post about Brushworks summer essentials and an active Instagram presence of around 65,000 followers [9].