Profession Hair

The wider group behind Profession Hair was founded in Brescia in 1959 by the Negretti family, originally under the name NG Group and later reorganised as Beauticon Valley Holding [2]. According to the company, the family has been "successfully active for over 60 years in the Italian and international market of professional hair products" [2]. Profession Hair itself operates as the group's professional-salon arm, aimed, in the parent group's words, at "the best salons in the world" [3].

Within Beauticon Valley, Profession Hair sits alongside other units, including a private-label division called Cosmetic Tailors and research operations such as Cosmetics Laboratories and Poliestetico di Milano [3]. The group also runs an in-house Academy for professional training, placing education alongside product supply as part of what it offers to salons [4].

Profession Hair markets its lines as a single curated collection rather than a set of independent houses. The company groups its portfolio into lifestyle and technical ranges [2].

The lifestyle brands include 24 Kerats, NVNT, Best and Beautiful, Luxury Hair Pro, Jungle Fever, Compagnia del Colore, Viba Professional, 21 Perfect and Climaplex [2]. The technical range comprises lines such as Damage Undo, Unimix and Supersize [2]. Together these span salon styling, colour, treatment and care categories, presented under the unifying Profession Hair name.

Beyond the owned lines, the group's catalogue has at times also featured third-party products distributed through its network rather than developed in-house.

Profession Hair is privately held. It is controlled by the Negretti family and operates as the main professional division of Beauticon Valley Holding S.r.l. Societa Benefit, a benefit company registered in Brescia under VAT number 03485840171 [3]. A benefit company is a legal form under which a business commits to pursuing stated public-benefit aims alongside profit. Giannantonio Negretti is named as President of the holding. The parent group describes itself as a network of companies producing and distributing cosmetic products internationally, of which Profession Hair is the salon-focused arm [3].