100BON

100BON is a French natural-perfumery brand founded in 2017 by Christophe Bombana in Grasse, the town in the south of France long associated with the perfume trade [2]. The company makes fragrances built around a high proportion of natural ingredients and an accessible, refillable format, and it remains active, selling directly online and through perfumery retailers and department stores across Europe.

The brand presents itself as a deliberate break from conventional luxury perfumery. Its name plays on the French expression sent-bon — to smell good — reframed by the company as "smell good to do yourself good." The stated idea is a simpler, more transparent kind of perfume in which the buyer pays for what is in the bottle rather than for the marketing around it.

⚑ Thinner sourcing. The article relies largely on the brand's own statements (T2–T3). Glowpedia is seeking independent sources.

100BON was created by Christophe Bombana, who according to the brand had spent around 25 years in luxury perfumery, including time at major houses such as L'Oréal and Hermès, before launching his own label [2][6]. The company says his motivation was to "get back to basics" and "give perfume its rightful place," breaking away from a system in which consumers "pay more for what surrounds the perfume than for the perfume itself" [2].

The brand is consistently described as having been created in Grasse, the historic centre of French perfumery [7]. There is a minor discrepancy in the sources over location: while third-party descriptions place the brand's origin in Grasse, 100BON's own materials also reference the nearby village of Spéracèdes, which is specifically tied to a creative collaboration with the perfumers Jean-Claude and Céline Ellena rather than identified as a head office. Both sit within the Grasse area of the Alpes-Maritimes.

Rather than building the label around a single nose, 100BON describes itself as a collective. Its founding materials credit a roster of master perfumers, among them Céline Ellena, Jean-Claude Ellena, Karine Vinchon, Amandine Galliano, Margaux Le Paih Guérin, Serge de Oliveira and Stéphane Piquart.

The company's positioning rests on three linked ideas: natural composition, transparency and affordability. Its guiding line, as stated on the brand site, favours "the essential rather than the superfluous. Substance rather than discourse. Accuracy rather than appearance," summed up in the tagline "Simplicity is the new luxury" [2]. 100BON frames its mission as an effort to "modernize perfumery with added soul and meaning through a clean, sustainable, responsible, eco-conscious, and sensible approach."

Pricing is treated as part of the philosophy rather than a separate commercial decision. According to the brand, choosing 100BON means "paying for the actual cost of the ingredients, not for marketing campaigns or celebrity testimonials." Independent observers have echoed this reading: the fragrance database Fragrantica characterises the line as well-made yet relatively inexpensive, "a democratic, leisure-time brand" that places the ingredient above all else [7].

100BON's range spans eaux de cologne, eaux de toilette, eaux de parfum and more concentrated eaux de parfum intense, alongside discovery sets, travel formats, well-being mists and home fragrances. The defining feature across the catalogue is a high natural content. The company states that its perfumes contain a minimum of 90% natural ingredients, with some concentrates reaching as high as 100% [3]. Fragrantica reports the gradient in more detail, putting the colognes at around 99% naturally derived ingredients, eaux de toilette up to 98%, and eaux de parfum between roughly 90 and 96% [7]. The alcohol base is wheat-derived.

The brand's ingredient list draws on dozens of botanical materials, from bergamot, jasmine sambac, rose petals, ylang-ylang and neroli to woods and resins such as vetiver, patchouli, guaiac and mangrove wood, plus warmer notes including tonka bean, vanilla bourbon and incense. Some of these are described as upcycled — rose petals, pink berry and Atlas cedar drawn from sawdust by-product — and the Haitian vetiver is noted as carrying a fair-trade sourcing certification.

A distinctive structural choice is refillability: 100BON says its perfume bottles share an identical glass design with screw pumps so they can be topped up from aluminium refills rather than replaced. The company positions this as both an economic and an environmental feature.

Environmental claims are central to how 100BON describes itself. The company states that its fragrances are designed and manufactured in France, that its glass bottles and aluminium refills are recyclable, and that its formulas exclude colorants, animal-derived ingredients, animal testing, endocrine disruptors and petrochemicals [3]. Third-party retailers describe the full range as vegan and cruelty-free [6].

For raw materials, 100BON cites work with the long-established naturals supplier Robertet and its "Seed to Scent" sourcing approach, along with partners including Maison Flair and Stéphane Piquart for what it calls more sustainable supply chains. Notably, despite these natural and vegan claims, no formal third-party certification such as Ecocert, Cosmos or Leaping Bunny is stated in the available sources.

100BON's press page reproduces coverage from several French outlets. Vogue is quoted describing the products as drawing on "all of France's artisanal expertise," while Elle, Marie Claire and Paris Match have referenced specific collections and fragrances. These appear as quotes curated on the brand's own site rather than independently retrieved articles. Separately, Fragrantica has published a founder interview with Bombana and reviews of individual scents, including a write-up of the brand's collaboration with the Atelier Ellena [7].

100BON remains an active, independently presented brand; no parent company is disclosed in the available sources. It operates a direct-to-consumer site with current collections and recent collaborations, including projects branded Paradigme x 100BON and Villa Calvi, and maintains active social accounts on Instagram and TikTok [1]. Beyond its own store, the fragrances are distributed through independent perfumeries and department stores in several markets, giving the French label a cross-border retail presence that extends into the Nordic region.