A.N OTHER

A.N OTHER is an independent, woman-owned fragrance brand based in Miami, Florida, built around a single argument: that most of what a buyer pays for a luxury perfume goes to marketing rather than to the liquid in the bottle. It was founded by the husband-and-wife team Gilad Amozeg and Ariella Appelbaum [2]. Sources differ on the founding year — trade coverage and the brand's own product line point to a 2018 launch, while the concept was announced and the company set up the year before, in 2017 [2][1].

The brand sells directly to consumers and commissions the same kind of well-known perfumers who work for major luxury houses, then, by its account, removes the usual constraints of budget and brief. The name itself reflects the idea: rather than build a personality and a backstory, the company presents itself as a deliberately anonymous vehicle for the perfume.

Amozeg and Appelbaum created the company as a direct critique of how fragrance is sold. Their starting point, repeated across the brand's materials and press, is that only a small fraction of a standard perfume's retail price pays for the scent itself; the Australian retailer MECCA, in its profile of the brand, puts the figure at "less than 2 percent" [4]. From that premise the founders set out to redirect spending away from advertising, celebrity endorsements and elaborate storytelling and toward ingredients and craftsmanship.

Appelbaum frames the approach in plain terms on the company's concept page: "We have a crystal-clear focus on what's inside the bottle. Everything else is stripped back to the barest essentials." The company is owned by A.N. Other Fragrances LLC, a self-published legal entity with no external parent identified [1].

A.N OTHER's central claim is that a handful of large manufacturers create the perfumes behind many well-known names, and that brands then "spin expensive stories" to obscure this. The company says it does the opposite — hiring star perfumers, giving them full creative freedom and an unlimited budget, and selling the result without the surrounding narrative. Its tagline distils the stance: "No rules. No limits. No cover stories. No nonsense."

The positioning is built on transparency, value for money and a gender-neutral identity; the entire collection is presented as unisex. Pricing is deliberately accessible for the segment: WWD reported launch prices of $50 for a 50-ml bottle and $80 for a 100-ml bottle, described as lower than competing luxury fragrances [2]. The brand reaches buyers chiefly through its own e-commerce site, a direct-to-consumer model that WWD compared to eyewear company Warby Parker; in Australia and New Zealand it is sold exclusively through MECCA [2].

The debut collection arrived in 2018 as four gender-neutral fragrances, each organised around a scent family and each released as a limited edition of 25,000 bottles [2]. They were OR/2018, a David Apel oriental built on notes including vanilla, whisky and cannabis; WD/2018, a woody composition by Patricia Bilodeau; FR/2018, a fresh scent by Carlos Viñals; and FL/2018, a floral by Nathalie Benareau [3]. Apel, whom the company recruited for the first release, is credited with Tom Ford's Black Orchid, and OR/2018 was later picked by Refinery29 as one of "The 10 Best Niche Perfumes To Discover Before Anyone Else" [1].

A later release, WF/2020, was created by perfumer Catherine Selig around rose de mai handpicked before sunrise in Grasse, France. The company illustrates the cost of the material by noting that a ton of petals yields only a single kilogram of the rose used in the scent. The packaging is intentionally minimal — plain bottles with magnetic lids and blank labels showing only the release year, concentration and perfume type — designed by the London studio Socio Design [3].

The brand says its perfumes contain no parabens, phthalates, dyes or animal products, and describes the line as vegan and gender-neutral. It also makes packaging claims that go beyond the fragrance itself: the company states the brand is "100% plastic-free," with packaging made in the United States from zero-petroleum materials that biodegrade without leaving micro-plastics, and caps manufactured in France from a plant-based resin through what it calls a cradle-to-grave sustainable process [1].

WF/2020 was nominated by The Fragrance Foundation for its "Perfume Extraordinaire" award in 2020 [1]. Beyond that nomination, the brand has drawn editorial attention rather than formal honours: WWD covered its cost-cutting model at launch [2], and Wallpaper* later profiled the concept as an attempt at "reclaiming the broken fragrance industry," quoting founder Gilad Amozeg's critique of the sector [3].

A.N OTHER is active. Its concept page was last updated in 2024, the website remained reachable in 2026, and the fragrances continue to be sold through the brand's own channel, through MECCA in Australia and New Zealand, and via retailers in the Nordic market. The company remains an independent LLC with no acquisition on record.