AIVA Organics

AIVA Organics is a Finnish skincare and beauty company based in Helsinki, founded in 2021 by Jonna Jalkanen [11]. Trading as AIVA Skincare Oy, the brand builds its range around a small number of multi-use, eco-certified products made with Nordic plant ingredients. Its central idea is reduction: rather than a long routine, AIVA proposes that two core items can cover most everyday skincare needs.

The company remains active. Recent product launches and a "new website coming soon" notice on the homepage point to ongoing development, though the most recent dated content found during research was a blog post from August 2024 [4], with no later social or editorial activity surfacing.

AIVA was founded by Jonna Jalkanen, who had spent years working with premium fashion and beauty brands. According to the trade publication Cosmetics Business, her background included roles connected to Dior, Givenchy and Elle, and she had earlier founded the baby-care brand Sophie la Girafe Baby [9]. That baby line became the unexpected starting point for AIVA: Jalkanen developed a natural, organic range for infants, then noticed that her own dry, flaky adult skin improved when she used it. The company recounts that parents began asking why adults could not treat their skin as simply as they treated their babies' — a question that prompted her to build a pared-down line for adults.

The result was positioned from the outset as a premium, low-effort alternative to multi-step regimens. AIVA frames this through what it calls the "1 + 1 = 10" principle: its two core products, The Cream and The Oil, are presented as combining into more than ten different uses, from cleansing and hydrating to use as a mask, body oil or massage oil.

The brand's signature pairing is The Cream, a 40 ml antioxidant moisturiser, and The Oil, a 200 ml multi-use care oil marketed for face, body and hair. The two are also sold together as The Duo gift set, listed on the shop as the brand's best seller. Both products are described as suitable for all ages, skin types and genders, and as carrying a mild, unperfumed scent.

AIVA's formulas centre on what it terms the Borealis Beauty Blend — a mix of wild Nordic berry oils described by the company as having soothing and antioxidant effects. Recurring hero ingredients include sea buckthorn, bilberry, jojoba oil and tea extracts, several of them organically farmed. The brand says its products are dermatologically tested for all skin types and clinically tested.

The range has since widened beyond the original duo. In 2023 the company introduced The Skin Capsule, a plant-based beauty supplement, and in 2024 it added a haircare line consisting of The Shampoo and The Conditioner. An earlier British editorial review also noted SPF20 and SPF50 sunscreens that do not appear on the current shop, suggesting the assortment has shifted over time.

AIVA describes itself as a minimalist, eco-certified skincare brand "crafted from pure Finnish nature," and pairs that with a stance against conventional anti-aging messaging. Speaking to the European Natural Beauty Awards, Jalkanen rejected the idea of correcting age, framing the brand instead around self-acceptance and the view that "self-love and happiness are the most deeply impactful things you can offer to your skin" [10]. The company's tagline, "We believe in real," and its "wildly minimalistic" descriptor reflect the same gender-neutral, low-fuss positioning aimed at time-strapped adults and sensitive skin.

Sustainability is tied directly to the minimalist concept: by selling fewer, multi-tasking products, AIVA argues it reduces what customers consume. The company states a Zero Waste commitment and uses recyclable, biodegradable packaging incorporating 40% post-consumer recycled plastic [5]. Its products are described as vegan, and the core skincare carries Ecocert COSMOS certification — COSMOS Natural for The Cream and COSMOS Organic for The Oil, the latter cited as 99% natural origin and 90% organic content [6].

Several of AIVA's products have been recognised in beauty awards, though some listings appear only on the company's own pages. The Oil was named Best Face Oil at the 2022 Nordic Natural Beauty Awards and the Stockholm Beauty Week Awards, and Best Body Oil at the Swedish Beauty Oscars the same year, according to the brand's product page [6]. In 2023 AIVA was a nominee at the European Natural Beauty Awards [10]. In 2024 The Skin Capsule was named best supplement by the Finnish magazine Kauneus & Terveys and included in its top ten products of the year [8]. In press, French Marie Claire featured The Cream among notable day creams, and the same product scored 100 out of 100 on the ingredient-rating app Yuka [10].

AIVA Organics remains an active, small company — LinkedIn lists it in the two-to-ten-employee range [11] — distributing through its own direct-to-consumer site and a mix of Nordic, UK and French retailers. While the brand continues to show signs of activity, including a homepage banner announcing a forthcoming new website, no dated content later than August 2024 surfaced during research.

A minor discrepancy exists over the company's location. AIVA's own site states "AIVA Skincare Oy, Helsinki Finland" on its pages and is corroborated by LinkedIn [3][11], while a finder.fi business listing records an Oulu address [14]. The brand's own statements, supported by LinkedIn, place its base in Helsinki; the Oulu entry may reflect a secondary or outdated registration.