Asombroso by Osmany Laffita

Asombroso by Osmany Laffita is a Czech beauty brand spanning fragrance, skincare and body care, founded by the Cuban-born fashion designer Osmany Laffita. Its name comes from the Spanish word for "amazing" or "breathtaking," and the company built its identity around the founder's belief that everyone has the right to feel that way. The brand is headquartered in Prague and manufactures entirely in the Czech Republic.

The brand dates its commercial launch to 22 November 2018, when it introduced The Black fragrance line [3]. Laffita traces the underlying idea further back: he says the notion of combining fashion, beauty and cosmetics first came to him in a dream during a summer night in 2016 [2]. As of mid-2026 the brand remains active, operating a live direct-to-consumer store with current bestsellers and a fragrance marked as a new release [1].

Osmany Laffita was born in Havana, Cuba, on 3 October 1965 [7]. He arrived in Prague in 1987 as a student, at a time when Czechoslovakia and Cuba maintained ties within the communist bloc, and went on to build a fashion career that included work associated with Versace and Kenzo before he established his own label and served as creative director of the Czech fashion house Taiza [6]. Asombroso grew out of that fashion background as an extension into cosmetics.

The founder describes the brand's beginning in personal terms. According to the company, the idea came to him between sleep and waking, and he then joined forces with developers, dermatologists and perfumers to turn it into a product range [2]. Laffita frames the decision to manufacture in the Czech Republic as an act of gratitude: he says he found opportunities and supportive people there, and chose to keep all production domestic in return [2].

The range is organised around several named fragrance collections — among them The Black, The Dream, The Noble, The Mania and The Sunny — alongside skincare and body care. Within skincare, The One line includes a product the company markets as an intensive lifting cream, sold as the Snake Cream, and a related lifting serum. A separate Pure BIO line covers cold-pressed oils such as argan oil. The company's stated hero ingredients include collagen, argan oil and what it labels BIO oils and waters.

Fragrance sits at the centre of the catalogue. One signature scent, The Dream, is offered in women's and men's versions: the women's blends notes including peach, pear, mimosa, jasmine, orange blossom and iris, while the men's features pepper, lime, bergamot, cedarwood and amber [5]. The perfumes and the facial and body products are described by Czech editorial coverage as free of added dyes and parabens [5].

The brand's positioning rests on a single idea, which the founder states as the belief that "everybody has a right to feel amazing" [3]. The name reinforces it: asombroso is Spanish for amazing or breathtaking. The company says its aim is to turn ordinary, everyday use of cosmetics into an extraordinary experience, citing quality and a desire to do things differently as its guiding values. In interviews, Laffita has framed the products as offering more than results — describing them as a way to give people time for themselves.

Production is presented as a core part of the brand's identity rather than a logistical detail. All manufacturing phases take place in the Czech Republic [2], a point the company and Czech press both emphasise. The brand reaches customers through its own online store and the Fann parfumeries network [4]; its products also appear in Nordic markets through retailer feeds.

The brand is active. At the time its sources were compiled in 2026, asombroso.cz was an operating direct-to-consumer store with current bestsellers, a fragrance flagged as new, and recent blog posts [1]. Its primary market is the Czech Republic, where it is based and manufactured, with additional reach into other markets through third-party retailers. No standalone Wikipedia article exists for either the brand or its founder; a Wikidata entry covers Laffita as a fashion designer [7].