Beachkind

Beachkind is a Swedish sun-care brand founded in 2021, specialising in natural, mineral-based sunscreen. It was started by Mona and Christian Wåtz, an ordinary family with young children, who set out to make the kind of sunscreen they wanted for their own family but could not find on the market [1][2]. The brand remains active and is sold through several Swedish natural-beauty retailers as well as its own webshop.

According to the company, Beachkind grew out of a personal frustration: a longing for a sunscreen gentle on people, animals and the environment, made with natural ingredients [1]. The two founders brought complementary backgrounds. Mona Wåtz had spent more than ten years running a blog about natural and organic skincare, with a stated interest in products, ingredients and design. Christian Wåtz had worked for many years in e-commerce purchasing, production and sales, with a focus on product development and branding [1]. The brand was established in Sweden in 2021 [1][2].

Beachkind's range centres on mineral sunscreen offered in two strengths, SPF 30 and SPF 50, in 15 ml, 50 ml and 100 ml sizes. The products are positioned for both body and face. The active ingredient is non-nano zinc oxide, a mineral filter that the company describes as forming a layer on the skin's surface to reflect UVA and UVB rays. Beachkind markets this as an "Invisible Zinc" approach intended to avoid the white cast often associated with mineral sunscreens. The formula also carries a natural fragrance of vanilla, freesia and orange blossom.

The brand presents its products as natural and organic, and lists a range of exclusions: no preservatives, silicones, mineral oils, nano-particles, microplastics, propylene glycol or hormonal UV filters. Beachkind states that its sunscreen is not tested on animals, and that the formula is developed in Sweden and manufactured at an eco-certified facility within the European Union [2].

Beachkind describes its sunscreen as reef-safe, citing a non-nano formulation free from oxybenzone and microplastics [2]. The company says its packaging is made from recycled plastic and is itself recyclable. These environmental claims sit alongside the brand's broader natural and organic positioning.

Beachkind has been recognised in two beauty-awards programmes. In 2022 it won "Best SPF" at the STHLM Beauty Week Awards [2]. In 2024 it was named a winner at The Beauty Shortlist Awards, a UK-based natural and clean-beauty awards programme [3]. The exact category for the 2024 win is recorded differently across sources: the awards body lists it as "Best SPF – Body" for the SPF 30 Water Resistant Body & Face product [3], while Beachkind's own site banner phrases the win as "Best SPF Face" [1]. Both references point to the same 2024 awards cycle and the same product.

Beachkind is an active independent brand. Its distribution is concentrated in Sweden, where its sunscreen is carried by several natural-beauty retailers in addition to the brand's own webshop. The most recent publicly visible activity is the 2024 Beauty Shortlist award, which the company continues to promote on its website [3].