Billie Eilish

Billie Eilish is an American fragrance line created by the singer-songwriter of the same name, who serves as its founder and creative director. The debut perfume, simply called Eilish, launched in November 2021 [12], beginning a collection that the company markets under the name Eilish Fragrances. The line is built around warm, layered scent compositions that Eilish directs herself, and it is positioned around vegan, cruelty-free formulation and recyclable packaging.

The brand remains active. Its newest release, Your Turn II, arrived in November 2025, with a wider retail rollout planned for spring 2026.

The line traces back to a long personal interest in scent on the part of its founder. Describing the debut fragrance, Eilish said she wanted it "to feel like a warm embrace," calling it "a scent that I've been chasing for years and years and years" and "my favorite smell in the world" [7]. A retailer listing echoes this account, noting that she had been preoccupied with perfume throughout her life, from a childhood fascination with fragrance bottles to collecting hundreds of scents.

Eilish leads the creative direction across the line, shaping the bottle design, packaging, campaigns and the scents themselves. She is described in brand and licensee materials as a Grammy and Academy Award–winning artist. According to Wikipedia, she was born in Los Angeles in 2001, which situates the brand's origin in the United States; the fragrance itself appears there only as a single-sentence mention rather than a standalone entry [12].

The collection has expanded roughly once a year since its debut. The first Eilish eau de parfum, an amber gourmand composition, launched direct-to-consumer in November 2021. It was followed by Eilish No. 2, a darker woody floral, in November 2022 [8], and by a limited-edition Eilish No. 3, an amber woody scent, in November 2023.

In February 2025 the brand introduced Your Turn, a release the company framed as evolving Billie Eilish Fragrances into a "master brand" and pairing the launch with an expansion into Ulta Beauty stores [9]. Your Turn II followed in November 2025 as a woody-fruity eau de parfum, with a retail rollout scheduled for spring 2026 at Ulta Beauty and select international retailers [10].

The brand's operating structure is described differently across its own sources. The fragrance line's direct-to-consumer store presents it as founded by Billie Eilish and does not name any manufacturer or parent company [2]. The corporate site of Parlux, a beauty company, states that the line is "founded by" Eilish but "managed by Parlux," which it says has expanded the fragrances into a growing portfolio [5]. Parlux is the named licensee across the brand's official press releases, where its president, Lori Singer, has been the quoted executive from the debut onward [7]. Parlux describes itself as operating from a headquarters in Bellport, on Long Island, New York, and characterizes itself in 2025 materials as a "Top 100 Beauty Company" present in more than 80 countries.

The brand pairs a scent-led identity with an emphasis on ethics and sustainability. Eilish has said she favors "scents that have layers that you can't quite name right away," describing Your Turn II as "warm and fruity, but also smoky and mysterious." In its own words, Eilish Fragrances "stands as a testament to ethical beauty and sustainability," and the company says every element is designed to prioritize environmental responsibility.

Priced in the premium range and sold initially direct-to-consumer before its retail expansion, the line sits within the broader celebrity-fragrance category while leaning on clean-beauty positioning.

The fragrances are eau de parfum compositions that tend toward warm, gourmand and woody profiles. The debut Eilish scent layered notes the brand listed as soft spices, rich cocoa and creamy vanilla over a base of warm musks, tonka bean and woods. Later releases moved through woody floral, amber woody and woody-fresh territory, with Your Turn built on notes including sandalwood and musk and credited to perfumer Frank Voelkl of Firmenich. The bottles are presented as part of the creative concept, several shaped as busts and one, for Your Turn, described as inspired by dice. The line has also extended modestly beyond perfume into body products such as a body mist and body oil, as seen in retailer listings.

On sustainability, the company says its products are vegan and free of parabens, and that its cartons are made using Envirofoil material produced with "100% renewable wind energy," fully recyclable and certified by the Forest Stewardship Council [2]. It also states that its Your Turn bottles, and Eilish bottles purchased from 2025 onward, are refillable [3]. The brand says its products are cruelty-free and have been recognized through PETA's Global Beauty Without Bunnies program [3].

The company reports that all three Eilish fragrances received the Consumer Choice Award from The Fragrance Foundation [9]. The line has also drawn trade-press coverage; the beauty publication Glossy interviewed Parlux's president about the launch of Your Turn in 2025 [13].

Billie Eilish remains an active fragrance brand. As of late 2025 it maintained a live direct-to-consumer store carrying a 2026 copyright notice, and its most recent fragrance, Your Turn II, launched in November 2025 with a retail rollout into Ulta Beauty and international markets planned for spring 2026 [10].