Body Natur

Body Natur is a Spanish personal-care brand specialising in hair removal and body care. It is based in Puçol, a town in the province of Valencia, and is operated by the company A&S IN BRANDS, S.R.L. [5]. The range centres on depilation — wax strips, depilatory creams, roll-on and pot waxes — alongside body lotions, butters, scrubs and foot care, with separate lines for women and men. The brand is active: its website carries rotating seasonal content and maintains live social accounts.

According to brand-reproduced retailer copy, the company traces its origins to 1997, when it set out to offer cosmetic products suited to the different needs of men and women, "with total respect for the skin" [9]. Body Natur's own pages do not display a founding date, so the 1997 figure rests on this retailer account rather than on a direct corporate statement. The names of its founders are not publicly disclosed.

⚑ Thinner sourcing. The article relies largely on the brand's own statements (T2–T3). Glowpedia is seeking independent sources.

The brand is run by A&S IN BRANDS, S.R.L., the legal entity named in Body Natur's site notice, registered at an address in Puçol (Valencia) [5]. No separate holding company or acquiring group is identified in the available sources; A&S IN BRANDS appears to be the operating company behind the brand rather than a later owner.

Body Natur frames skin and hair care as a sensory experience rather than a purely functional routine. Its mission, as the company states it, is to "transform skin care and health into a unique sensory experience, capable of making you feel your best version" [2]. The positioning rests on four stated pillars: a notion of natural beauty "without stereotypes," products meant to be both pleasurable and effective, universal and affordable accessibility across skin types, and a vegan ethos. The brand's tagline — "Si tú te sientes bell@, los demás también lo harán," roughly "if you feel beautiful, others will see you as beautiful" — reflects the same emphasis on self-image over prescriptive standards.

Commercially the brand sits at the drugstore tier, describing itself as a "multicultural" label with a broad range of products within reach of everyone. A Spanish retailer states that Body Natur is sold in more than 35 countries, indicating wide multi-region distribution [10].

Depilation is the core of the catalogue. The company describes its hair-removal line as its most complete range, spanning wax strips for body, face and sensitive skin, hydrating depilatory creams, professional roll-on and pot waxes, precision pen applicators and shaving butters, with results said to last up to four weeks. Signature items include hypoallergenic facial wax strips and a precision facial wax pen. A dedicated men's sub-line, DEPILMEN, offers hydrating depilatory creams and gels, including shower-use formats.

The body-care side covers butters, lotions, oil creams, exfoliants and a shimmer range, with foot care treated as a separate category. Recurring hero products pair rice with coconut oil in an intensive moisturiser and a body scrub. Across its formulas the brand highlights natural extracts — lotus flower, shea butter, matcha tea, almond oil, argan oil, papaya, mango and coconut oil among them [9].

Body Natur presents its products as vegan and not tested on animals. The company says it loves and respects animals, and that its products are "neither tested on them nor formulated with any ingredient of animal origin" [3]. On its FAQ pages it states that products contain 95% natural-origin ingredients, are dermatologically tested for efficacy, and that the cardboard packaging carries PEFC certification for sustainable sourcing [4]. The brand does not name a third-party certifier such as the Vegan Society or Leaping Bunny, so these vegan and cruelty-free positions are recorded as company claims rather than independently certified standards.

Body Natur lists several fashion and beauty magazines — among them Vogue, Glamour, Elle, Marie Claire and S Moda — under a "you may have seen us in" heading on its homepage [1]. These are brand-stated media references rather than verified editorial coverage, and no awards are documented in the available sources.

The brand remains active. Its website publishes rotating seasonal content through an online magazine — covering winter foot care, autumn routines, summer rituals and Valentine's themes — and it maintains active Instagram and TikTok accounts under the handle @bodynatur_es [8]. No founding, anniversary or corporate-milestone material appears in that content, and the brand's public history beyond its product range is limited.