Bronza

Bronza is a Swedish self-tanning brand founded in 2016 [1]. It began as what the company describes as Sweden's first spray tan salon, with the aim of producing a natural glow without exposure to the sun's harmful rays [2]. Operated as Bronza AB, the company sells sunless tanning products direct to consumers and supplies salons through a separate professional channel.

The brand presents itself as a Scandinavian self-tan and beauty label that pairs Scandinavian quality with what it calls Mediterranean-inspired warmth and the feeling of sun-kissed skin year round [2]. It remains active: in 2026 its Bronzing Gel was named a category winner in Elle Sverige's annual self-tan test, and the company continued to launch new products and ship across several European markets.

According to Bronza, the brand started in 2016 as a spray tan salon before developing into a product line. Its stated mission is, in the company's words, "creating sun-kissed skin in a safe, sun-free way" [7] — a positioning built around sunless tanning as an alternative to UV exposure.

Bronza frames glow as more than colour. The company says it is about "confidence, feeling, and helping people feel like their best self," language it uses to position the products as part of self-expression rather than cosmetics alone [2]. The tagline "Makes people glow" appears across its site.

Bronza's range centres on gradual and rapid self-tanning formulas. Its bestselling items include the Bronzing Gel, the Deep Bronze and Natural Bronze bronzing mousses, Glow Drops, and a Hydrating Bronzing Mist [1]. The mousses are marketed as fast-developing, with the company stating they produce a golden tone in about an hour, while the gel and drops are designed for a gradual build. A frequently repeated claim across the product line is that results are streak-free and never turn orange [4].

Hyaluronic acid is the ingredient Bronza highlights most often, presented as the basis for the products' moisturising properties. The Nordic retailer Lyko, which carries the gel, describes the formula as enriched with hyaluronic acid and as transfer-proof, developing colour gradually over 24 hours [9].

Bronza states that its products are 100% vegan and not tested on animals, and that they are formulated without PFAS, microplastics, parabens, or phthalates [3]. The company says it develops all products in line with the EU Cosmetics Regulation (EC No. 1223/2009) and REACH.

On sustainability, the brand commits to selecting better materials, reducing waste and packaging, and using recyclable packaging — with a stated long-term goal of packaging made from recycled material [3]. Bronza also says it requires its suppliers to pay living wages and to provide safe working conditions, and that it follows up with suppliers on an ongoing basis.

Bronza operates across several channels. It sells directly to consumers through its website, runs a business-to-business reseller programme for salons, and is stocked by third-party beauty retailers including Lyko [9]. Products ship to multiple European countries, among them Sweden, Denmark, Finland, France, Italy, Austria, Portugal, Spain, and Germany.

The company also runs a professional training arm. Through a program it markets as Bronza Academy, it offers a self-paced spray tan course covering application technique, product knowledge, client preparation, and aftercare, with certification on completion. The training is sold together with a startup package of equipment and spray solutions.

In 2026, Bronza's Bronzing Gel won the "Bästa gradual tanner" (Best Gradual Tanner) category in Elle Sverige's "Bäst i test" feature for sunless tanning products. The magazine's reviewers described it as a cooling gel that builds colour gradually and lets the user control the result, noting that it dries quickly and moisturises like a body lotion thanks to hyaluronic acid, and recommending it particularly for dry skin [8].

Bronza is active as of 2026. The company continued to introduce new products, such as a Self-tan Travel Kit, carried the 2026 copyright on its website, and was shipping across several European markets at the time of writing.