Cave

Cave (styled CAVE) is an Italian niche fragrance house that produces extrait de parfum, the highest-concentration class of perfume. It is a brand of SALLY SRL, a Rome-based cosmetics company that also owns the makeup line Essential Professional Make-Up [1]. The line is built around an unusual finishing step: each composition is handcrafted in Italy and then left to mature for months in caves dug into tuff, a soft volcanic stone, before it is bottled — the ritual that gives the brand its name [2].

The brand launched in 2024 and made its public debut at ESXENCE 2025, the international artistic-perfumery fair in Milan [4]. Its own website does not state a founding year; the 2024 date is recorded by the fragrance database Fragrantica and is consistent with the launch of its early fragrance Marine that year [3]. The parent company, SALLY SRL, is considerably older, having operated for roughly thirteen years [5].

Cave is operated by SALLY SRL, whose registered office is at Via del Babuino 155 in central Rome [6]. According to the company's terms of sale, SALLY SRL "designs, produces, and sells" the fragrances and distributes them exclusively itself, describing the products as creations developed in-house [7]. The same company runs Essential Professional Make-Up, a cosmetics brand it says has been active for more than twenty years, making Cave its move into selective perfumery.

No founders or in-house perfumers are named on the brand's own pages, and none of the surveyed sources identify who created the fragrances. One editorial feature quotes Fabrizio D'Andrea with a line about "the perfection of stone translated into olfactory accents," but does not specify his role with the brand [8].

The defining feature of Cave is its maturation method. After blending, the extraits are aged for months in tuff caves, where a natural microclimate holds a constant temperature of about 15°C during the maceration phase [8]. The company frames time as "the secret ingredient," saying the rest period leaves the perfume "rounder, more balanced and surprisingly persistent" [2]. Bottling is described as largely manual, with hand-filtering, hand-filling and labels applied by hand.

The brand positions itself around artisanal production and high concentration, stating that it uses natural essences and "the best raw materials on the world market." One editorial account reports that each fragrance blends between 30 and 70 essential oils.

Cave's catalogue is composed entirely of extrait de parfum, presented in 100 ml bottles and spanning gourmand, amber, floral, woody and marine families. The company describes each fragrance as "a journey" united by "a deep and magnetic character." The brand's own shop lists around a dozen fragrances; Fragrantica's database references a larger number, which may include samples or discontinued editions [3].

Notable releases include White Amber, an amber-floral composition introduced as the brand's premiere at ESXENCE 2025 [4]; Wood Mirage, an oriental-woody scent; Marine, one of the 2024 launches; and Sunset Caramel, a gourmand-amber fragrance. Xander is offered as a limited edition and sits above the rest of the line in price.

The fragrances are sold through the brand's own online store at caveparfum.com and through a number of European niche-perfumery retailers [7]. SALLY SRL's wider business, through the Essential makeup line, extends across several European and Middle Eastern markets.

Cave is an active brand. It launched in 2024, debuted at ESXENCE in Milan in February 2025, and continues to sell directly online; its privacy policy was last updated in November 2025, indicating ongoing operation [6]. As a recent launch, it has no recorded awards or anniversary history in the available sources.