CBD Daily

CBD Daily is a United States hemp-derived CBD body- and personal-care brand, launched in 2016 as the first CBD skin-care line from the family-owned manufacturer Earthly Body [8][9]. The brand is based in Chatsworth, in the Los Angeles area of California, and produces topical creams, sprays, serums and a small hair-care range built around cannabidiol (CBD) drawn from hemp. It positions its products as a natural way to soothe skin and ease everyday discomfort, and the line remains in active production and sale.

The brand is closely tied to its parent. Earthly Body was founded in 1996 by Kevin and Mare Wachs, who began making natural personal-care products in their garage and were early adopters of hemp seed oil in skin and hair care [9]. CBD Daily extended that hemp focus into the CBD category two decades later.

CBD Daily grew out of Earthly Body, the company Kevin and Mare Wachs built around naturally derived, hemp-based personal care. According to the company, the couple "saw the need for naturally-derived personal care products" and pioneered the use of hemp in skin and hair products.

The CBD line itself began with a family prompt. In an American Salon interview republished by the brand, chief executive and co-founder Kevin Wachs recounted that his son Nick, then in college, encouraged him to research CBD oil as its popularity grew; that research led to the line. "That was the impetus for CBD Daily, a skincare line we launched in 2016," Wachs said [8].

The brand's own materials carry two different dates, and the distinction matters. The CBD Daily website header reads "est. 1996" and site copy describes it as a CBD line "since 1996" [1]. That year, however, refers to the founding of the parent company Earthly Body rather than to CBD Daily itself: both the Earthly Body corporate timeline and Wachs's interview place the CBD Daily launch specifically in 2016, as Earthly Body's first CBD skin-care line [9][8]. The 2016 date is therefore used here for CBD Daily, with 1996 understood as the parent company's founding year.

CBD Daily is owned and operated by Earthly Body, which the brand describes as "a respected, family-owned company" [1]. It sits within a broader Earthly Body portfolio that the parent's timeline lists alongside other lines including Hemp Seed Body Care, the salon hair-care brand later rebranded as MKS Eco, ColorpHlex, and the CBD-infused salon hair line EMERA. CBD Daily is presented as Earthly Body's CBD skin- and body-care brand within that group.

CBD Daily frames itself around natural ingredients, sustainability and ethics. Its stated mission is "our natural, sustainable, and ethical solution for well-being and comfort." The company says the products "soothe and moisturize while relieving overall discomfort," and presents CBD as a naturally occurring, non-psychoactive constituent of hemp that does not contain THC.

The brand markets itself as fully vegan, drug-free and cruelty-free, and emphasises third-party batch testing for potency and purity. In line with US regulation of CBD, its own materials also note that "the efficacy of these products has not been confirmed by FDA-approved research."

Editorially, the line has been described as a mid-range topical CBD range aimed at an audience of women over 40 interested in wellness and natural skincare, sitting within the broader CBD-beauty and clean-beauty trends of the period [10].

The CBD Daily range centres on topical body care. Core formats include creams, sprays, serums, a massage lotion, a candle, and a small hair-care line of shampoo and conditioner [2]. Products are sold at a range of CBD strengths — for example soothing serums and active sprays offered in graduated milligram options — and are described as THC-free.

The hero ingredients across the line are CBD and hemp seed oil, supported by jojoba, shea butter, aloe, lavender and peppermint. The CBD Daily Intensive Cream, enriched with lavender oil and shea butter, is presented by the company as a best-selling product. A tier-three beauty review singled out the Original Intensive Cream for localised pain relief, with the reviewer reporting it as the most effective among several CBD brands she had tried [10].

Sustainability is a recurring theme in the brand's positioning. According to CBD Daily, manufacturing takes place at a solar-powered, roughly 50,000-square-foot facility in Los Angeles, and packaging uses recyclable post-consumer waste paper printed with soy ink. The company also states that the hemp behind its products is grown without pesticides, herbicides or fungicides. CBD Daily is certified cruelty-free under the Leaping Bunny programme and lists itself on PETA's no-test list [1].

CBD Daily has appeared mainly in CBD-focused and gift-guide coverage rather than mainstream beauty press. The brand's press page records 2019 gift-guide mentions in outlets including Bustle, NYLON and She Knows, and a 2020 American Salon interview with chief executive Kevin Wachs about the line [8]. A 2021 review on the beauty blog Never Say Die Beauty assessed the Original Intensive Cream favourably for pain relief [10]. No major awards are documented in the available sources.

CBD Daily is active. Its website remains live and the product line continues to be sold through Earthly Body's shop, with availability also reported through salons, smaller shops and retail stores. The brand's published blog activity appears to have slowed after 2021, and the most recent customer activity recorded on the Earthly Body shop dates to August 2022, but the range itself remains in production and distribution.