Depilflax

Depilflax is a Spanish professional depilatory-wax brand based in Torredembarra, in the province of Tarragona. It is part of the family-owned Maystar Group, the company founded in 1984 by Jesús Bonan Solé that today also owns the sister waxing brand Starpil [2][7]. Depilflax makes hair-removal waxes and related cosmetics for beauty salons and aesthetics centres, and according to the brand its products reach 65 countries [2]. Some retailers and listings spell the name "Depiflax", but the company's own stylisation is Depilflax, with the L.

The brand is active. Its e-commerce catalogue and social channels remain in use, and the parent group marked its 40th anniversary in January 2024 [3].

The business began in 1984 when Jesús Bonan Solé started making depilatory waxes and cosmetic products by hand in the garage of his home in Torredembarra. The original company, Maystar, grew from that workshop into the holding now known as Maystar Group. A Spanish beauty editorial that profiled the group in 2024 describes it as family-owned and traces the "MayStar" name to the founder's early roll-on wax work.

The brand's defining technical moment came in 1991, when Bonan invented and patented a roll-on system for applying wax [2]. The company describes it as "the most imitated roll-on system in the world" and credits it with reshaping professional waxing. The roll-on cartridge format went on to become a standard tool in salons.

In January 2024, Maystar Group publicly celebrated 40 years since its founding, dating the milestone to 22 January 1984 [3].

Depilflax is owned by Maystar Group, a Spanish family business that operates several beauty divisions [7]. Alongside Depilflax, the group's portfolio includes Starpil, also a depilatory-wax brand; Maystar Skincare; and the haircare brand Eva Professional. Sources position Starpil as the group's premium international flagship and Depilflax as a more accessible alternative, with both sharing the same 1984 founding history under Bonan. A 2024 editorial on the parent group named only Starpil as its depilation brand, though other sources confirm Depilflax and Starpil as sister brands within Maystar [7].

Depilflax frames hair removal as foundational beauty care rather than a standalone service. On its site the company describes waxing as essential maintenance that "helps us prepare the skin for other care", and positions itself as a professional partner offering a complete ritual with pre- and post-depilatory products across many wax formats and textures. Its stated mission is to "create value because we offer the best possible product and service". The brand sells chiefly through a professional channel, with practitioners registering for trade accounts and a dealer network rather than buying as general consumers.

The range centres on professional waxes in several forms — elastic waxes, wax in pearls, roll-on and canned waxes, low-fusion and rosin-free formulas — together with depilation cosmetics and paraffin treatments. Signature lines include the Ultraflex elastic wax and a Calendula collection, alongside the roll-on format the company patented in 1991. Hero ingredients cited across the range include calendula, almond oil and aloe vera.

In its Pure Vegan collection the company offers what it calls "the first complete line on the market, totally vegan", made "without animal ingredients" [4]; products in that line include a low-melt elastic wax and a post-depilatory oil. The brand states that its manufacturing meets ISO 22716, the good-manufacturing-practice standard for cosmetics.

Production is carried out in the group's own factories. According to the 2024 editorial, Maystar Group manufactures in Spain — at Torredembarra and Manresa — as well as in Milan, Italy, and near São Paulo, Brazil [7]. Depilflax lists environmental responsibility and employee well-being among its stated values, and the parent group runs a foundation, Fundación Maystar Heritage, established around 2022 for solidarity initiatives.

Depilflax remains commercially active. Its online catalogue is fully operational and its social accounts are maintained, consistent with a business-to-business brand whose marketing is quieter than that of a consumer label. Blog activity is sparse — the most recent news post is the January 2024 anniversary announcement, with the prior entries dating to 2022 — but the wider group continues to operate factories across three countries and reports a presence in 102 countries across all its divisions. The figure of 65 countries cited on the Depilflax site refers to that brand specifically, while the 102-country figure describes Maystar Group as a whole [2][7].