Goodal

Goodal is a South Korean skincare brand founded in 2011 as part of Clio Cosmetics, a Seoul-based cosmetics company [3]. It builds its range around natural botanicals and Korean fermentation methods, and is positioned under the mission "Good For All" — skincare intended to suit every skin type [1]. The brand is best known for its Green Tangerine vitamin C line, built on extract from green tangerines grown on Jeju Island.

The brand remains active. Its parent reported strong skincare growth driven by Goodal in 2024, and in March 2026 the company announced an upgraded product line and an expansion push in the United States [5][4].

Goodal launched in 2011 under Clio Cosmetics, a Korean cosmetics company founded in 1993 and based in the Seongdong District of Seoul; Clio's founder is recorded as Han Hyun-oak [3]. Goodal's own founders are not separately documented, which is typical for a sub-brand developed within a larger group.

According to the company, Goodal began with formulations centred on ingredients from natural and wild botanicals, and was an early adopter of fermented ingredients and the processing technology behind them [1]. From the start it adopted the tagline "Good For All," which the brand frames as the idea that good skincare should work for everyone.

Goodal is a sub-brand of Clio Cosmetics rather than an independent company [4]. Within Clio's portfolio it sits alongside several other labels: the makeup brand Peripera, launched in 2005, and Healing Bird, a botanical hair and body care line introduced in 2017, in addition to the group's original Clio Professional makeup brand [3]. Goodal and the dermatological brand Dermatory are the group's principal skincare names.

Goodal describes its approach as natural, gentle skincare that pairs hand-picked Korean botanicals with fermentation technology. The company says all its products are made without parabens, sulfates, and artificial fragrances, positioning the range within the "clean beauty" category. The brand's signature ingredient is the green tangerine from Jeju Island, which it highlights for its vitamin C content and brightening properties [1]. Its stated positioning sits at the intersection of K-beauty, clean beauty, and the "glass skin" aesthetic.

The brand's best-known product is the Green Tangerine Vita C Dark Spot Care Serum, which the company says uses 70% organic Jeju green tangerine extract as a natural source of vitamin C, combined with niacinamide and arbutin to target dark spots [1]. The serum anchors a wider Green Tangerine line that includes a vitamin C cream, eye patches, and toner pads.

A second pillar is the Black Carrot retinol range, which combines black carrot extract with retinol and is marketed for gentler anti-ageing care; several products in the line, including the Black Carrot VITA-A Retinol Ampoule, are described as certified vegan and cruelty-free. On the brand's site, Goodal states that more than 8.1 million bottles have been sold globally [1].

Goodal frames its formulation work around Korean fermentation technology. In 2026 it introduced what it calls "Green Tangerine Exosomes," described in a company release as particles 2,000 times smaller than pores, alongside vitamin C derivatives and alpha-arbutin in an upgraded Green Tangerine line [4].

Trade coverage has tied Goodal to its parent's recent growth. In reporting Clio Cosmetics' first-quarter 2024 results, CosmeticsDesign-Asia noted sales growth of 48% in North America "led by the popularity of Goodal and its Green Tangerine line," and cited the Green Tangerine Vita C Dark Spot Care Serum as the product whose success prompted the company to launch a matching cream [5]. The same report identified Goodal as a key driver of the group's skincare performance both domestically and internationally.

Goodal is active as of 2026. Its most recent documented activity is a March 2026 press release announcing the upgraded Green Tangerine line and a push to build U.S. market leadership, with Amazon named as its primary retail platform in that market [4]. The brand is distributed globally, including across the Nordic markets.