Peripera

Peripera is a South Korean colour-cosmetics brand launched in 2005 as a sub-brand of CLIO Cosmetics, the Seoul-based company founded in 1993 by makeup artist Han Hyun-oak [2]. Aimed from the start at younger, trend-seeking shoppers, it sits at the affordable end of the market and is best known for its lip tints. The brand remains active: its parent trades publicly on Korea's KOSDAQ exchange, and Peripera products continue to win awards and sell across Asia, the United States and Europe.

Within CLIO's portfolio, Peripera is the group's dedicated youth-focused makeup line, positioned alongside sister brands such as the natural-skincare label Goodal. Its lip products, sold under the recurring "Ink" naming, have become the brand's signature and the anchor of its more recent visibility on social media.

Peripera has been part of CLIO Cosmetics since it began. Wikipedia, the informational site peripera.org and the trade outlet Inside Retail Asia all describe it as a brand CLIO created in 2005 to reach younger and trend-seeking audiences [2]. One lower-credibility source, the logo site 1000logos.net, instead frames Peripera as a standalone brand that CLIO later acquired [7]; the weight of the available sourcing points to it being a CLIO sub-brand from inception rather than an acquisition.

CLIO itself was founded in 1993 and is based in the Seongdong District of Seoul [2]. A significant moment for the parent group came in 2016, when CLIO received a $50 million investment from L-capital Asia, a private-equity firm affiliated with LVMH, and went public on the KOSDAQ exchange in July of that year [2]. As one of CLIO's major subsidiary brands, Peripera falls under that publicly listed structure.

Peripera concentrates on colour cosmetics — lips, eyes and cheeks — rather than skincare [3]. Its lip range is the clearest through-line: products including the Ink the Velvet Lip Tint, Ink the Airy Velvet Lip Tint, Ink the Tattoo Tint and the more recent Ink Mood Glowy Tint form the core of the line, joined by items such as the Sugar Twinkle Duo Eye Stick. Pricing sits in the drugstore tier; SheKnows noted Ink Mood Glowy Tints selling under about $7 during a promotional period [4].

On its own site, the company frames makeup as "a joyful form of self-expression" and describes its products as playful yet high-performing, under the tagline "Makeup Magic for the Modern Muse." That youthful, accessible positioning is consistent with how CLIO originally conceived the brand.

Peripera sells through multiple channels and a broad retail footprint, with distribution spanning drugstores and other outlets. In Japan alone, CLIO's products reach more than 15,000 retail locations [3]. The brand's presence in that market traces back to 2013, when the distributor Doowon began delivering Peripera products to Japanese consumers; in April 2024 CLIO acquired Doowon and the import agency Kiwami for roughly $6 million to establish a Japanese subsidiary [3].

In 2024 the Ink the Velvet Lip Tint was recognised with an Allure Best of Beauty award for Best Lip Stain, which the brand marked on its official Instagram account [6]. Peripera has also drawn coverage tied to social-media trends: SheKnows featured the Ink Mood Glowy Tint among a group of "TikTok cult" lip tints and called the brand "practically a TikTok rite of passage," describing it as one of the easier entry points into Korean glossy tints [4].

Peripera is an active brand. Its most recent documented milestones fall in 2024 — the Allure award and CLIO's Japanese acquisition — and it continues to operate as a subsidiary of the publicly traded CLIO Cosmetics, with distribution across Asia, North America and the Nordic market [3].

The brand's principal digital presence is not fully settled in the available sources. The site theperipera.com is treated here as the reference brand site [1], though it functions largely as an Amazon-affiliate landing page; a separate global address, periperacom.com, also appears in search results [8], and a Korean-language site is likely maintained as well.