Kurm Pharma

Kurm Pharma is a Danish company established in 2017 that develops and sells dietary supplements and personal-care products, both under its own brands and as a private-label manufacturer for Danish and international clients [2]. It is based in Vejle, in the Jutland region, and produces its goods in Denmark. The company is small: a Danish business registry records no registered employees, consistent with a lean operation [3].

Within the beauty field, Kurm Pharma is best understood as the parent of several personal-care lines rather than a single product brand. Its catalogue spans skincare, haircare and body care, sold mainly in Denmark while the company's stated commercial purpose reaches toward the international market.

The company was formally established in Vejle on 18 December 2017 as an anpartsselskab (ApS), the Danish form of a limited liability company [3]. Public sources name no individual founder, and the brand site does not tell a personal origin story; its self-description is limited to the company itself rather than the people behind it.

Two Danish business registries, Proff and eStatistik, agree on the founding date and the company registration number (CVR 39181274), and classify Kurm Pharma under the industry code for the manufacture of perfumes, shampoos and similar personal-care goods — placing it squarely in the cosmetics and personal-care sector [5].

Kurm Pharma operates a small family of in-house brands, each addressing a different need.

Luz Norte Beauty is the company's skincare line and its most recently developed brand. The range consists of a day cream, a night cream, a hand cream and a body lotion, all fragrance-free. According to the line's own materials, the formulas are built on organic aloe vera — used in place of water as the base — combined with plant-derived actives such as niacinamide, prickly pear, colloidal oatmeal and jojoba oil. Luz Norte describes itself as skincare that "should feel as good as it works," pairing natural ingredients with what it calls a simple, sensory experience. The name is Spanish for "northern light," chosen to link warm-climate ingredients with the brand's Nordic production. Luz Norte Beauty maintains its own website and an Instagram presence under the handle @luznortebeauty.

The Aloe Vera Plejeserie is a personal-care range — described by the company as new — comprising a hand soap, shampoo, lotion, gel and spray, each centred on aloe vera. The brand presents the line as "organically grown, natural, without perfume," and says the aloe vera it uses is organically cultivated [6].

Innopoo is a line of shampoos aimed at sensitive scalps and dandruff, including a tar-based dandruff shampoo, a standard dandruff shampoo and a mild sensitive shampoo. The company says Innopoo has helped Danes with sensitive scalps and dandruff "for decades," which indicates the brand predates Kurm Pharma's own 2017 founding and was carried forward by the company rather than created by it [7].

A fourth in-house brand, Kurm, consists of organic dietary supplements rather than cosmetics and falls outside the beauty scope, though it shares the same company and production.

Kurm Pharma frames its purpose around Danish manufacturing and what it terms responsible, natural formulation. The company states that its mission is to make supplements and care products "of the highest quality, produced in Denmark under strict, sustainable standards," and says it aims to improve customers' health and wellbeing through natural, safe and effective solutions developed with regard for both the environment and society [2].

Several of its lines lean on a fragrance-free, plant-based positioning. The Aloe Vera and Luz Norte ranges are both marketed as free of added perfume, and the company associates its products with naturally derived, organically grown ingredients [8].

Production takes place in Denmark, at the company's facility on Ferrarivej in Vejle. Alongside its own brands, Kurm Pharma offers private-label manufacturing of supplements and care products for other companies, citing local production for faster delivery, flexibility and in-house quality control [9]. The brand site does not list specific third-party certifications such as organic, GMP or ISO standards for its facility.

Kurm Pharma is active. As of 2026 its website promotes the Luz Norte Beauty skincare line as its newest series and describes the Aloe Vera range as brand-new, indicating ongoing commercial activity [8]. Its primary market is Denmark, where products appear with Danish retailers and on Danish-language domains, while the company's registered purpose extends to the international market for supplements and cosmetics [5]. The Danish business registry lists no registered employees, consistent with a very small operation.