LASHFOOD

LASHFOOD is a natural lash and brow enhancement brand built around botanical serums that promise visible conditioning without harsh irritants. It is the retail sister brand of JB Lashes, a professional eyelash-extension line, and both sit under JB Cosmetics Group, a company that describes itself as minority women-owned [7]. The brand remains active, with a direct-to-consumer catalogue and a current presence in professional and retail channels.

Its best-known product is the Phyto-Medic Eyelash Enhancing Serum, which the company markets as "the world's first and only Ecocert-certified natural eyelash enhancer" [6]. LASHFOOD frames its range around a single idea captured in its tagline, "See results, not side-effects" — plant-based formulas that aim to strengthen lashes and brows while avoiding the ingredients associated with irritation.

LASHFOOD grew out of the professional side of the beauty business. JB Lashes, the salon-facing brand, was founded by Jane and Faith Kim, a mother-and-daughter team, and introduced semi-permanent eyelash extensions to the US professional beauty industry in 2004 [9]. The retail brand LASHFOOD later joined the same portfolio, with a makeup line reportedly operating since 2013. Both brands are held by JB Cosmetics Group, which positions itself as a builder of beauty brands distributed across both professional and retail channels.

No founding year specific to LASHFOOD itself appears in any available record. The dates that can be documented belong to the wider brand family: 2004 for the professional JB Lashes line and 2013 for the group's makeup business [7]. Rather than attach either date to LASHFOOD directly, it is most accurate to say the retail brand emerged from that lineage without a separately documented launch year.

The flagship Phyto-Medic Eyelash Enhancing Serum is sold as a nightly treatment, with the company saying results begin to appear within about four weeks and reach their fullest at sixteen weeks of daily use. Each bottle is described as a three-month supply. Alongside it, the catalogue includes the BrowFood Brow Enhancing Duo, a Conditioning Collagen Lash Primer, an Ultra Rich Volumizing Mascara, and a Chamomile Makeup Eraser Pen.

The serums are built on two proprietary blends the brand promotes heavily. The company describes a patented Phyto-Medic Complex — herbal extracts it says are clinically shown to support the look of longer, thicker lashes — and a Nano-Peptide Complex, a bioengineered peptide blend it says is clinically tested to encourage follicle activity [6]. Named hero ingredients include arginine, lavender water, soy and rice protein, and peony and rosemary complexes.

Certification is central to the brand's identity. LASHFOOD holds Ecocert certification for the Phyto-Medic serum, which the company links to its plant-based, organic formulation "containing no parabens, no synthetic dyes or synthetic alcohol" [4]. The serum is also marketed as formulated without prostaglandin, silicone, synthetic fragrances, mineral oils, phenoxyethanol, PEG, petrochemicals, GMOs, and formaldehyde donors.

The brand's ethical claims are worth reading carefully, because they are not uniform across the range. LASHFOOD presents itself as cruelty-free, non-GMO, and gluten-free [4], and the Phyto-Medic serum is described as vegan [6]. That vegan status is product-specific rather than brand-wide: the Conditioning Collagen Lash Primer contains collagen the company sources from "wild caught North Atlantic cod" [4], an animal-derived ingredient. The "plant-based" language therefore applies to particular formulas, not to every product in the catalogue.

LASHFOOD positions itself in the natural, "clean" segment of eye cosmetics, promising the appearance of longer and stronger lashes "without the harsh irritants and chemicals." Ingredient transparency is a recurring theme; the brand summarises its stance with the phrase "Knowledge is power" and notes that the beauty industry is largely self-regulated. Its stated mission ties the cosmetic goal to an environmental one: "We are not only committed to beauty, but we are committed to doing our part to keep our world beautiful."

Environmental commitments form a distinct part of the brand's public messaging. LASHFOOD runs a plastic-neutral program through a partnership with CleanHub, reporting that it has recovered "3205 lbs of ocean-bound plastic, equivalent to 229,660 plastic bottles" [2]. On packaging, the company states that 70 percent of its fibres come from renewable or recyclable materials, that its boxes are FSC- and Rainforest Alliance-certified and printed with soy ink, and that 75 percent of its products are produced and assembled locally to reduce their carbon footprint.

Independent coverage of the brand is limited and concentrated in specialist outlets. The Phyto-Medic serum was included in The Lash List's 2026 ranking of lash-growth serums, where it was singled out as a natural, Ecocert, prostaglandin-free option [8]. No dedicated coverage from major beauty magazines was found.

LASHFOOD is active. It maintains a direct-to-consumer website and catalogue, continues to run its plastic-neutral program, and appeared in current 2026 editorial roundups, with distribution spanning both professional and retail channels. The absence of a documented founding date and the scarcity of mainstream press reflect the profile of a specialist, professionally-rooted brand rather than any sign of dormancy.