Mary&May

Mary&May is a South Korean skincare brand based in Seoul and owned by AIDKOREA Company Inc., a Korean cosmetics company led by chief executive Kyutae Cho [4]. It positions itself within the "clean K-beauty" segment, building its range around named active ingredients and self-described commitments to safe formulation and ingredient transparency. The brand sits alongside the children's label Formal Bee Kids as one of AIDKOREA's two flagship beauty brands [4].

The line is best known internationally for its Tranexamic Acid + Glutathione Eye Cream, which the company says has passed 10 million units sold worldwide [6], and which was named first in the Eye Care category at the 2025 Hwahae Beauty Awards [8].

Mary&May is operated by AIDKOREA Company Inc., headquartered in the Songpa-gu district of Seoul, with Kyutae Cho named as chief executive [4]. The parent company lists the brand as one of its flagship beauty labels alongside Formal Bee Kids. The brand markets itself as Korean-made, stating that its products are manufactured in Korea.

Mary&May describes itself as "an honest clean beauty skincare brand that emphasizes transparency and efficacy." On its about page, the company frames skincare as "more than a daily routine," calling it "a journey to understand and care for your skin." Its parent company sets out five core principles for the brand: safe ingredients only, product transparency, environment-friendly practices, dermatological testing, and sustainable packaging.

The brand's stated values centre on clean formulation, ingredient transparency, and proven efficacy, summarised in the recurring phrase "Less is more." Several retail and editorial profiles echo this framing, describing Mary&May as a results-driven brand that keeps formulas focused on essentials. It states that its products are vegan, cruelty-free, and free of mineral oil.

The brand's tagline is presented inconsistently across sources. Its own website carries the title "A Guide to True Clean K-Beauty Skincare" and uses "Believe in Truth" as a campaign hashtag [1], while one third-party editorial profile renders the motto as "Believe in Beauty" [18]. The site title is the form used in the brand's own materials.

Mary&May's catalogue is concentrated in skincare, spanning serums, creams, toners, cleansers, sheet and wash-off masks, sun care, and body care. The range is organised around a set of named active ingredients, including PDRN (polydeoxyribonucleotide), retinol, collagen, tranexamic acid, glutathione, azelaic acid, idebenone, and niacinamide.

Its most prominent product is the Tranexamic Acid + Glutathione Eye Cream. The company reports figures of a 33 percent improvement in wrinkles around the eye area and a 20 percent reduction in melanin for the product, and credits its "DOT DOT DOT" campaign with reaching the top spot for K-beauty views on TikTok [6]. Other products the brand highlights include a 6 Peptide Complex Serum, described by the company as combining six peptides, and a pair of "Spicule" creams pairing collagen and retinol with PDRN.

In 2025 the company said it was extending the brand into the "derma cosmetics" category through Korean pharmacy channels, citing PDRN and spicule technology as the basis for the move [9]. An Amazon listing for the 6 Peptide Complex Serum carries an EWG Verified mark [16].

In December 2025, Hwahae Global named the Tranexamic Acid + Glutathione Eye Cream first in the Eye Care category at the 2025 Hwahae Beauty Awards, a ranking the brand says was based on analysis of more than 410,000 products using data from May to October 2025 [8]. The brand has also been covered in independent reviews, including a UK beauty blog feature on several of its brightening products.

Mary&May sells directly through its own e-commerce store and through a network of international retailers. According to the brand, its products reach more than 40 countries, with stated expansion across North America, Europe, and Southeast Asia [7]. Retail partners named in its press materials include CHICOR and Shinsegae Duty Free in Korea, Gratis in Turkey, and Gold Apple in Russia, and the company has announced launches in markets including Mexico and Honduras.

The brand is active. Its most recent visible activity includes the December 2025 Hwahae award announcement, alongside a run of 2025 press releases covering pharmacy-channel expansion and new market launches [8]. It maintains an active presence on TikTok, Instagram, and YouTube under official accounts.