Mr Natty

Mr Natty is a British men's grooming brand based in London, created by the barber and stylist Matthew Raine, who trades under the same name. It makes soaps, beard oils, hair waxes and other grooming goods, and presents itself as a no-nonsense range built around quality, authenticity and simplicity, with a humorous Great British tone. The brand's own site marks its founding as 2010 [2], while several third-party sources describe it as launched in 2011 [7].

The company remains active. As of mid-2026 it operated a live online storefront with a current product catalogue and an ongoing subscription discount, and its goods reach customers in the United Kingdom, parts of Europe and the United States [1].

Matthew Raine is a South East London barber with, by the company's account, close to four decades in barbering and styling. He trained through a six-year apprenticeship that included Vidal Sassoon and Truefitt & Hill, and worked in high fashion, designing runway looks for houses such as Martin Margiela and Prada. Over his career he also styled figures including Paul Weller, Lewis Hamilton, Sam Smith and John Galliano — credits from his work as a barber and stylist rather than product endorsements [2].

According to the brand, Raine began mixing his own products after friends kept asking him for recommendations and he could not find grooming goods he felt suited men [5]. He developed early samples well before bringing the line to market, and recalls that people first "laughed" at the idea. Third-party accounts name a second founder, Matt Brooke, a creative director and photographer, who is described as developing the range alongside Raine [7].

The founding date is recorded inconsistently. Mr Natty's website carries an "EST 2010" mark [2], whereas editorial and retailer sources state the brand "launched in 2011" [7]; the gap likely reflects the difference between when the first products were made and the later commercial launch.

Mr Natty's range centres on beard care, hair styling and soap. Its hero product is the Famous Beard Elixir, described in third-party coverage as award-winning, alongside items such as the Clay Hair Preparation, Hair Paste, Pomade Wax and the FFS. Face Forest Soap [7]. A separate alum bar, the "You've Been Nicked" Alum Bar, has also been described as award-winning in editorial coverage [5]. Reformulated and seasonal items aside, the catalogue extends into skincare and body grooming, including eye serum and beard balm seen at retailers.

The company says its goods are handmade and produced in England [7], and one of its beard shampoos has been reported to contain olive oil, peppermint oil and shea butter. The product voice leans on humour and distinctive packaging. A niche review of the Pomade Wax characterised it as a British pomade with medium hold and a clean, floral scent reminiscent of Parma Violets sweets [6].

Mr Natty frames itself around "quality, authenticity, and simplicity" for men, summed up in the tagline "Made by a barber. Used every day." [1] The founder states his mission is "to be an industry leader and deliver a no-nonsense product for fellas." The brand targets men who value authenticity, originality and humour in their daily routine, a positioning tied to the men's-grooming boom of the 2010s [7].

The brand is active. At the time of review its online shop was running normally, with a live catalogue and a standing subscription offer, and its products were distributed across the UK, Europe and the United States [1]. The company is registered as Mr Natty Limited. No closure or acquisition has been recorded.