Narcyss

Narcyss is a skincare and wellness brand aimed primarily at men, founded by the Swedish brothers Gustaf Törling and Oscar Knaust. The company's own about page records its founding year as 2020 and gives Zürich, Switzerland, as its base [1], though editorial coverage tells a slightly different story: 10 Magazine dates the founding to 2019 [6], and Nordic press describes Törling as Stockholm-based [7]. Its products are formulated and made in small batches across France and Sweden, and the brand sits in the premium men's-grooming segment.

The brand remains active. It runs a full e-commerce site shipping to the UK, US and most of Europe, and its journal was still publishing new posts as of May 2026.

Narcyss was created by Gustaf Törling, a creative director with a long career in fashion and beauty, and his younger brother Oscar Knaust, who serves as chief executive [6]. According to the company, the two started the brand after noticing that "something simple was missing in their everyday life" — a form of self-care that spoke to them. Before Narcyss, Törling spent roughly two decades working with fashion and beauty houses including Gucci, Tom Ford and Estée Lauder, across cities such as Milan, London, Zurich, New York and Stockholm.

The founding date is recorded inconsistently across sources. Narcyss states on its about page that it was founded in 2020 [1]; 10 Magazine instead reports 2019, the year Törling returned to Europe [6]. The brand's first product range reached the public in August 2022 [7].

The company's headquarters are described in similarly mixed terms. Narcyss says it was founded in Zürich, Switzerland [1], while Nordic and UK editorial place the founders in Stockholm and describe the brothers plainly as Swedish. Manufacturing spans France and Sweden, giving the brand a strong Nordic identity regardless of where it is registered.

Narcyss positions itself as, in its own words, "a wellness brand for the modern citizen that is inclusive, aspirational and inspirational," with a stated focus on men. Its outlook deliberately embraces contradiction: the company writes that it is "ok to enjoy a Negroni or two at dinner and to do yoga in the morning," and frames ageing as something to approach "in a healthy way, not in an 'anti' way." The brand sums this up in the tagline "A life well lived."

Part of the stated mission is to change how men think about caring for themselves. The product line is built on a "Protect & Repair" idea, and Törling has described the goal as "resilience for modern men, not specialisation" [6]. The Rakish Gent, a UK grooming title, characterised Narcyss as a minimalist men's skincare brand for the modern man, noting scents that align with Scandinavian minimalism [8].

Narcyss launched with Regime No1, a five-product skincare collection — cleanser, serum, moisturiser, eye cream and night mask — presented around the themes of modern wellness and healthy ageing. Named products across the range include the Acid House serum, the Beach Grass night mask, the Le Fix sheet mask and the AMPM all-in-one cream; the brand also sells body care and deodorants.

The formulas lean on adaptogens — plant ingredients the company associates with helping skin cope with stress — alongside more familiar actives. Scandinavian MIND reported the use of ashwagandha and reishi mushroom combined with tri-hyaluronic acid and niacinamide [7]. Narcyss describes its products as drawing on "clinically proven natural ingredients, modern science as well as best practises from ancient holistic medicines," and says its formulations are clinically proven. Individual products are mid-priced, though the brand presents itself as premium to luxury.

Narcyss markets itself within clean-beauty conventions. The company states its products are 100% vegan and cruelty-free, with honey and beeswax the only permitted animal-derived ingredients. Its "free from" list excludes parabens, phthalates, propylene glycol, formaldehyde, sodium lauryl sulfate, mineral oil, petrolatum and paraffin, among others. On packaging and sourcing, the brand says its ingredients are "responsibly sourced from around the world" and that "95% of materials are infinitely recyclable" [3]. Production is described as small-batch, formulated in a boutique lab in Paris and manufactured in Lille [7].

Narcyss has been covered by men's style and Nordic lifestyle media rather than honoured with formal awards. Scandinavian MIND reported on its 2022 launch and modern-wellness positioning, while 10 Magazine ran a 2024 founder profile centred on Törling's background at Gucci, Tom Ford and Estée Lauder. The Rakish Gent reviewed the line as luxury grooming for the modern man. Following its launch, the brand said it had secured distribution deals with "several of the world's most prestigious retailers" [7].

Narcyss is active. The company operates a full online store shipping to the UK, US and most of Europe, and its journal continued to publish new posts into 2026, the most recent dated 4 May 2026 [4]. The brand is also stocked through several Nordic and European retailers.