Orofluido

Orofluido is a Spanish professional haircare brand built around argan oil, created by the Barcelona-based Colomer Group and marketed since around 2010 as a competitor to Moroccanoil's argan-oil hair elixir [8]. Since 2013 it has been owned by Revlon, which acquired the Colomer Group and folded Orofluido into its professional division. The brand remains active and is distributed across several markets; in 2026 it announced a full relaunch with a reformulated elixir and new packaging.

The exact launch date is not firmly documented. The earliest verified public record is an October 2010 product review describing Orofluido as "the Colomer Group's answer to Moroccanoil" [8]; one retailer instead dates the brand to "the early 2000s" [11], though that predates the Colomer Group's own formation in 2000 and is not supported by other records.

Orofluido was developed by The Colomer Group, a Spanish professional-beauty company that had been carved out of Revlon's professional division in 2000, when Revlon sold that business to the private-equity firm CVC Capital Partners for $315 million [9]. Under CVC ownership, the Barcelona company built out a portfolio of salon brands and introduced Orofluido as its entry into the argan-oil hair category then being popularised by Moroccanoil, which had launched in 2007 [8].

The founders of the specific line are not on record, and the brand's early history is thinly documented. What is consistent across sources is the origin in Spain and the positioning as an oil-led, salon-distributed range. A 2010 reviewer, who received a sample through a salon, noted that the oil had "less ingredients than Moroccanoil" and a heavy musk scent that faded within hours.

In August 2013 Revlon agreed to buy The Colomer Group back from CVC Capital Partners for $660 million in cash, a deal that closed later that year [9][10]. Revlon's then-chief executive Alan Ennis framed the purchase as a move into the professional salon channel, "which Revlon currently does not serve" [10]. The acquisition brought a cluster of professional brands under Revlon alongside Orofluido, among them American Crew and the nail brand CND (Creative Nail Design) [9]. Within Revlon's wider stable, Orofluido sits beside names such as Elizabeth Arden, Cutex, Halston and UniqOne.

Orofluido is now marketed as part of Revlon Professional and does not maintain a separate corporate identity or its own dedicated social accounts, instead sharing the @revlonprofessional channels.

The line centres on a single hero ingredient: argan oil, which the company describes as organic, fair-trade and cold-pressed, sourced from Berber communities in Morocco. Its defining product is the Orofluido Argan Oil Elixir (originally the Beauty Elixir), a leave-in hair oil, supported by a routine of Radiance Argan Shampoo, Conditioner and Mask. A Moisturizing Body Cream later extended the range beyond hair.

The formula has changed over time. Contemporary reviews and retailer descriptions from the 2010s describe a signature blend of three oils — argan, cyperus and linseed [8]. The reformulated elixir released for the 2026 relaunch lists argan oil as the only named botanical, with lavender and patchouli added for fragrance, indicating the blend was simplified. The company states its formulas are vegan, and attaches a series of performance claims to the current elixir, including heat protection up to 220°C, up to 72-hour frizz control and "up to 98% less breakage from brushing" [5].

Some third-party copy describes the brand's inspiration in other terms — one aggregator characterises it as "inspired by ancient beauty rituals, drawing inspiration from Asia and the Amazon" [12] — which does not match the Moroccan argan-oil narrative used in the brand's own materials.

Orofluido frames haircare as a wellness practice rather than a purely functional routine. Since a 2022 repositioning it has used the trademarked phrase "The Original Mindful Ritual," describing the brand as "an invitation to sense the mindful beauty and reconnect with yourself" and promoting a "head-to-toe mindful ritual" that added body care to the offering [4]. The company positions the range as a premium, sensorial experience anchored on the argan-oil ingredient story and its fair-trade sourcing.

Orofluido is an active brand. Its most recent visible milestone is a 2026 relaunch, described by Revlon Professional as "a milestone year," which introduced a reformulated Argan Oil Elixir with a pump dispenser and updated packaging [3]. It continues to be distributed under Revlon Professional across multiple regions.