Piiink

Piiink (stylized with three i's) is a Finnish hair-care brand specializing in styling products such as dry shampoos, texture sprays, mousse and hairspray. It is one of the in-house consumer brands of Taerosol Oy, a family-owned aerosol manufacturer based in Kangasala, Finland [6]. The brand markets itself as fully vegan and cruelty-free, framing hair care as a form of self-expression.

Piiink sits within a wider Finnish manufacturing story. Taerosol was founded in 1963 as a hairspray maker, spent decades as a technical-aerosol and private-label producer, and in recent years returned to consumer hair products through brands of its own [6]. The exact year Piiink launched is not stated in available sources; the company's cosmetic-aerosol development began in 2018 and its move into private-label cosmetics in 2021 [6].

Piiink is owned and produced by Taerosol Oy, a Finnish family business headquartered at Hampuntie 21 in Kangasala [4]. According to a 2025 profile in regional business press, Taerosol operates three in-house brands: HEÖ Helsinki, aimed at salons, and the consumer brands Mjuuk and Piiink [6]. Mjuuk is described as widely available through Finnish retail chains, while Piiink is presented as a separate consumer line under the same manufacturer.

Taerosol traces its origins to 1963, when Torsten Jalava began developing hairspray at the suggestion of his wife, the hairstylist Aili Jalava [6]. These founders belong to the parent company's history rather than to Piiink specifically. The company reported turnover of 8.2 million euros in 2024, with exports making up more than 40 percent of revenue and products shipped to over 15 countries [6].

Piiink's range centers on styling and refreshing products for hair. Its listed items include Piiink Refresh Dry Shampoo, Piiink Volume Dry Shampoo, Piiink Dry Texture Spray, Piiink Volume Mousse, Piiink Hairspray Strong and Piiink Heat Shield. The company states that its products are developed in a Finnish R&D laboratory and are suitable for all hair types.

The brand emphasizes ethical formulation. Piiink describes its products as "100% vegan" and "100% cruelty-free" and says they are free from sulphates and parabens [1]. These claims are corroborated at the manufacturer level: Taerosol states that all its hair-care products contain fully vegan ingredients and that it is a cruelty-free manufacturer that does not conduct animal testing [7]. Products are made in Kangasala, which the company describes as one of the world's northernmost hair-care manufacturing facilities [7].

Piiink presents hair care as a vehicle for individuality and confidence. The company says it aims to "unleash your unique beauty," encouraging customers to embrace their authentic selves, and it describes beauty as "a reflection of your values and individuality." Beyond product marketing, the brand positions itself in broader terms, stating that it is "more than just a hair care brand" and instead "a movement towards a kinder, more sustainable beauty industry." Its taglines include "FALL IN HAIR LOVE!" and "EMPOWER YOUR HAIR, EMBRACE YOUR BEAUTY!"

The brand reaches customers through selected retail stockists rather than naming specific chains; its retail page points shoppers to "selected shops in your area" without listing markets by name.

Piiink is an active brand. It was named as a current in-house brand of Taerosol in an August 2025 business-press profile, and its website remains operational [6]. Its parent company reported growth into 2025, with turnover reaching 10 million euros, and stated plans to expand exports to additional countries in 2026 [7].