Profumi di Polignano

Profumi di Polignano is an Italian niche fragrance house named after the seaside town of Polignano a Mare in Puglia. It is a project of JOY S.p.A., a company active in the artistic-perfumery sector, with fragrances composed by master perfumer Arturetto Landi under the creative direction of Paolo Fadelli [6]. The brand remains active, having continued to release new fragrances through 2024 and 2025.

Although the house takes its name and inspiration from Polignano a Mare, its company base and production are located in Pergola, in the province of Pesaro e Urbino in the Marche region [2]. The brand's own materials do not state a founding year; the fragrance database Fragrantica records its first releases in 2018, which is generally treated as the debut of the house [8][1].

The collection is built around a single place. According to the company, the fragrances portray Polignano a Mare "seen from land and sea," moving through its narrow streets and drawing on the moods and characters of the town. The house frames each perfume as a way of capturing "fragments of life impossible to grasp except through a fragrance," and sums up the idea in its tagline, "The history of a land, through its scents."

The line is credited to two people rather than a single named founder. Paolo Fadelli acts as creative director, while the compositions are the work of Arturetto Landi, described by the company as a master perfumer [6]. The house is one of several fragrance projects operated by its parent, JOY S.p.A. [2].

Profumi di Polignano is owned by JOY S.p.A., which the brand describes as a company already responsible for successful international perfumery labels [1]. Within the same group, Pantheon Roma is a sister brand. The company presents itself as a leader in artistic perfumery, and third-party retailers describe the house in similar terms as a niche-perfumery project under JOY S.p.A. [6].

The house positions itself as artistic, or niche, perfumery: fragrances built from carefully selected raw materials and intended to last on the skin. It says its perfumes are made in small batches, with what the company calls artisanal care in sourcing materials and across production. Production takes place in Pergola, and the brand markets its perfumes as made in Italy [2].

Profumi di Polignano is a fragrance-only house; its site lists eleven fragrances, while some retailers list ten [7]. The range is sold mainly as Eau de Parfum and Extrait de Parfum, alongside home diffusers. Early releases include Magnifico and Senza Tempo, both dated to 2018 [8]. Later additions include Crema Limone, a citrus gourmand released in 2024 [9], and a Tiramisù extrait released in 2025 [11]. All of the fragrances are credited to Arturetto Landi and presented as unisex.

The brand sells directly through its own e-commerce site and through a flagship boutique in Polignano a Mare, set within the walls of the Arco Marchesale and open daily [5]. Beyond the flagship, it is stocked by niche perfumeries across Italy and by a smaller number of international dealers, including retailers in Albania, Saudi Arabia and China.

The house is active. It has continued to introduce new fragrances, most recently the 2025 Tiramisù extrait, and operates both its online shop and its Polignano a Mare boutique.