Revamp

Revamp is a British hair-styling brand based in London that designs electrical styling tools such as hair dryers, straighteners, curlers, hot brushes and air stylers. It is the professional hair-tools brand of FKA Brands Ltd, the group that also owns the wellness company HoMedics [10]. The brand's stated aim is to bring professional, salon-quality styling within reach of ordinary users, and it sits in the budget-to-mid-range segment rather than the premium tier occupied by rivals such as GHD and Dyson [8].

The company remains active. It won several trade and consumer awards for its hair dryers and air stylers in 2024 and 2025 [4], and continued publishing to its online journal into 2026. Its founding date is not firmly documented: the Revamp brand is widely reported to have launched in 2019, though the brand's own pages do not state a year.

⚑ Thinner sourcing. The article relies largely on the brand's own statements (T2–T3). Glowpedia is seeking independent sources.

Revamp describes itself as "born in London," created, in its words, "by highly esteemed professionals and creatives with the aim of putting hairstyling and professional results within everyone's reach." The company frames its identity around British design and a "London fashion" sensibility, and says its products are developed with world-leading hair experts.

The brand's starting point is recorded inconsistently. Independent summaries describe Revamp as a British professional styling brand founded in 2019 [12], but the company's own website gives no founding year, and this date should be read as the approximate brand-launch year rather than a documented incorporation. Revamp's site lists a UK company registration number, 04353765, but that number belongs to the older parent entity, FKA Brands Ltd, not to the launch of the Revamp line itself [1]. The 2019 figure is therefore treated here as low-confidence.

The brand's creative direction is associated with the British hairdresser Joseph Koniak, whose professional profile lists him as global ambassador and creative director for Revamp Professional under FKA Brands Ltd [11]. He is described as a longstanding hair stylist rather than an equity founder, and the company presents its origins as a collaboration between hairdressing expertise and its parent manufacturer.

Revamp is owned by FKA Brands Ltd, a group whose portfolio spans several consumer brands including HoMedics, The House of Marley, Ellia and a number of audio labels. The parent company's corporate site lists Revamp among its brands, identifying it simply as "revamphair.com" [10].

Some retailers list Revamp products under a combined "Homedics Revamp Professional" label [13]. This co-branding reflects the shared FKA Brands corporate group — HoMedics being a sister brand — rather than HoMedics acting as Revamp's direct parent.

The brand's positioning is summed up in the phrase "professional by design, everyday by nature," and it organises its approach around three stated pillars: protecting hair health, delivering frizz-free shine, and offering tools designed for every hair texture and style. According to the company, healthy hair "comes first," supported by adjustable heat settings and even-heat technology.

Revamp presents itself in aspirational terms — its main tagline is "Luxurious Technology, Thoughtfully Designed For You" — while pricing its range affordably. Editorial coverage places it in the budget-to-mid-range segment: the review site Expert Reviews noted that Revamp had been "quietly making quality products that give great results at reasonable prices," positioning it below premium names such as GHD and Dyson [8].

Revamp's catalogue is built entirely around hair-styling devices: hair dryers, straighteners, hot brushes, air stylers, hair curlers, cordless tools, and related spares and accessories. Product families include the Progloss series, the Dynamic Radiance range and the higher-end Enigma dryers.

A recurring feature across the range is what the company calls its Progloss technology — super-smooth oils infused into styling surfaces. Expert Reviews described the Progloss formula as a blend of keratin, coconut and argan oils built into the styling plates for added softness and shine [8]. The brand's dryers also use ionic technology, marketed as reducing static and frizz, alongside brushless BLDC motors in its advanced models and, in its Tri-Care dryer, a combination of infrared, red and blue light intended to speed drying without excessive heat.

Individual products have drawn favourable technical reviews. Tech Advisor called the Enigma Revelation dryer "by some margin the most budget-friendly luxury hair dryer we've tested" [9], while Expert Reviews recommended the Touch Digital straightener for its ease of use and range of heat settings. The brand's tools are sold both directly online and through UK retailers including Boots, Argos, Superdrug, Currys and Amazon, with dedicated country sites for France, Germany and Italy.

Revamp publishes a climate and sustainability plan centred on a commitment to reach net zero by 2050 [3]. The plan sets out goals across its operations, supply chain and products, including measuring and cutting greenhouse-gas emissions, requiring net-zero commitments from suppliers, and reducing or eliminating plastic in its products and packaging. On labour, the company says it aims to ensure responsible manufacturing with fair working conditions across its supply chain.

Among the achievements it reports are a 24 percent year-on-year increase in plastic-free packaging in Europe, savings of nearly six tonnes of emissions through LED office lighting, a switch to greener energy suppliers, and the replacement of propane vehicles with electric ones at its distribution centres.

Revamp's dryers and stylers have won a series of industry awards. Its Enigma PRECISION dryer was named Best New Hair Tool at the Marie Claire Hair Awards 2024 and Best New Tool or Device at the Pure Beauty Global Awards 2024, and its Enigma REVELATION dryer took Best Hairdryer at the Woman & Home Shine & Strength Hair Awards the same year [4]. The Dynamic Radiance Pro Blow Dry 7-in-1 Ionic Air Styler was named Best New Hair Product at the Marie Claire Hair Awards 2025 and won several categories at the Universal Beauty Awards. Earlier cordless tools, including the Progloss Liberate straightener, were recognised in the Hair Awards Hot 100.

The brand has also featured in technology and consumer press. Reviews in Expert Reviews and Tech Advisor in 2025 assessed its dryers and straighteners favourably, consistently framing Revamp as a lower-cost alternative to premium styling brands [9].

Revamp is an active, London-based brand. Its most recent visible activity includes award wins through 2025 and journal posts dated into April 2026 [4]. It continues to operate UK and European storefronts and remains part of the FKA Brands group.