Revox B77

Revox B77 is a Bulgarian skincare company that sells affordable, single-ingredient active formulas directly to consumers and through international retailers. Its operating entity, Revox B77 EOOD, is registered in Sofia [4], and the brand describes itself as a family business with a background in cosmetics production, built around the idea of delivering professional-style skincare results at home for a low price [1]. The company is active, with a multilingual online storefront, current social channels and wide distribution across Europe.

The name is a deliberate borrowing rather than a corporate link. "B77" refers to a well-known Revox reel-to-reel tape recorder, and the brand shares nothing with the Swiss hi-fi manufacturer Revox beyond the word itself [1]. In a beauty context the two are unrelated.

Revox B77 presents itself as a family company "with tradition in cosmetic products production," created around the philosophy of "providing professional results in the convenience of your home" through easy-to-use, affordable products [1]. The company does not publish a founding year or the names of its founders on its own site, and no parent company or group is named in the available sources. The registered entity is Bulgarian, though the storefront operates in roughly ten languages and the brand ships internationally.

Some third-party coverage has associated Revox B77 with the wider Balkan budget-cosmetics scene, and in particular with Revuele, another low-cost actives brand. That connection is not documented as ownership: it rests on ingredient similarity rather than any stated corporate tie. A dupe database, Skinsort, records Revuele's niacinamide serum as the closest ingredient match to Revox B77's niacinamide moisturiser, at a 78% overlap [10]. No available source names a Serbian parent or a shared group behind the two brands, so the relationship is best read as a resemblance between competitors rather than a confirmed link.

The brand's flagship line is called Just, a range of single-active products each built around one named ingredient at a stated concentration. Its actives span the familiar territory of affordable skincare: niacinamide, hyaluronic acid, salicylic and glycolic acids, vitamin C, retinol and retinal, squalane and azelaic acid, among others. The Just range is explicitly positioned in the mould of The Ordinary and The Inkey List, and reviewers have described Revox B77 as pushing that affordable-actives model to an even lower price point [9]. Most Just products sit at a few euros each [5].

Beyond Just, the company sells a simplified routine line called Skintreats, which it says uses prebiotics and probiotics to support the skin's microbial balance, aimed at people who do not want a multi-step routine [6]. Body and hair care lines are also part of the catalogue [1].

Revox B77 states that it does not test on animals and describes itself as cruelty-free, adding that this policy is recognised by PETA [2]. It does not claim vegan certification or a Leaping Bunny mark in the available sources; PETA is the only third-party validation cited. On packaging, the company says all of its packaging is recyclable and that its products carry the Ecoembes symbol, a reference to the Spanish household-packaging recycling scheme, consistent with the brand's Spanish-language storefront and marketing [3]. Its FAQ frames manufacturing around compliance with the European Cosmetics Regulations, which the brand presents as evidence that its products are made to European standards [7].

The brand is active. It operates a dedicated e-commerce site and social accounts on Instagram, TikTok and Facebook, and independent reviews of its products have continued to appear, including a first-hand review published in January 2025 [11]. Its reach is multi-regional, centred on Europe and extended through international retailers, rather than that of a global household name.