Rundholz Parfum

Rundholz Parfum is the fragrance line of Rundholz, a German fashion label founded in 1993 by Lenka and Carsten Rundholz [1]. The perfume collection started in 2012 with a scent named after Lenka Rundholz's birthday, and it has since grown to seven fragrances, each titled with a calendar date [6]. All of them are composed by the Italian perfumer Arturetto Landi.

The line is run from the label's family company in Wachtendonk, Germany. It is presented under the concept "Scents and Memories", built on the idea that a smell can call up a specific moment in time. The brand remains active: its most recent launch dates from 2024, and its fragrances are sold through independent boutiques and online shops in Europe and beyond.

The fashion house came first. Lenka and Carsten Rundholz released their first clothing collection in 1993, and the label describes itself as rooted in art, expressionism and careful craftsmanship [1]. Perfume arrived almost two decades later.

According to a 2013 review on the German fragrance blog alzd.de, a house scent had been Lenka Rundholz's wish for about seven years before the couple brought Arturetto Landi on board to make it happen [7]. Landi had earlier worked for Biehl Parfumkunstwerke, Diesel, Torre of Tuscany and Profumi del Forte. The result, 03. Apr. 1968, takes its name from Lenka Rundholz's date of birth. Its structure set a pattern the later scents would return to: incense at the base, vanilla-like heliotrope in the heart and fruity lychee at the top.

The debut fragrance is dated to 2012 by the fragrance website Fragrantica [6]. Further date-named scents followed over the next decade. 20 MARS 2022 appears in Fragrantica's listings as a 2017 release, so its title pointed several years into the future at launch [9].

In March 2023 Fragrantica announced 12th of Oct. 1492 as the line's fifth fragrance [6]. The announcement described an opening of fruit and spice, a floral heart of jasmine, iris and lily of the valley, and a base of vanilla, leather, musk, woods and what it called "Rundholz's trademark mysterious incense". AUGUST 7th 2088 is also listed as a 2023 release [10]. The seventh and most recent scent, 2024-june-2nd, followed in 2024 [11].

Rundholz Parfum is not part of a beauty group. The website's legal notice names studio rundholz gmbh, the company behind the Rundholz fashion label, as its operator, with Carsten Rundholz as managing director [5]. No outside investor, acquisition or sale of the fragrance line is documented.

Rundholz frames the collection as a study of time and memory. According to the company, each of the seven fragrances is named after a specific date to express the link between scent and memory [2]. The brand invites wearers to use them to recall the past, stay in the present or imagine the future. The dates on the bottles reflect that range, reaching from 1492 to 2088.

The fashion label says its work aims at "breaking visual habits", and the perfumes are meant to carry that attitude into scent. Rundholz describes Landi's compositions as matching the label's enigmatic character. A stockist's brand page calls the collection niche fragrances shaped by German design principles and a strong artistic vision, developed by Landi with the support of the two founders [8].

The collection consists of seven fragrances: 03.Apr.1968, SEPT.21.1966, FEB.14,1912, 20MARS2022, 12th of Oct. 1492, AUGUST/7th/2088 and 2024-june-2nd. The company says they are made with a high concentration of oils and selected ingredients to give them longevity and intensity. They come in 50 ml and 10 ml sizes.

Incense is the clearest common thread. It forms the base of the 2012 debut, and Fragrantica's 2023 coverage treated it as a house signature [7]. The brand's own site does not publish note lists, so descriptions of individual scents come mainly from fragrance writers and stockists. No third-party certifications or sustainability commitments are documented.

Rundholz Parfum is active. Its website lists all seven fragrances with shop links, and its stockist page names retail partners in 15 countries, mostly in Europe but also in Israel and the United States [4]. The newest documented launch is 2024-june-2nd from 2024. No release from 2025 has been documented, so the brand's current activity rests on continued distribution rather than recent launches.