Steve's

Steve's is a Czech men's grooming brand based in Plzeň, producing beard, hair, body, face and fragrance products alongside a small line of dietary supplements. It grew out of the established Czech men's cosmetics label Beviro and became an independent brand in 2023 under Dan Trnka, who had previously founded Beviro [5]. The brand is built around a plain-spoken, anti-marketing identity summed up in its tagline "NO BULL***T" and the hashtag #NoBullshit [6].

Sources give two different starting points for the brand. The grooming publication Luxusní-holení.cz dates its founding to 2020, when Steve's first existed as a sub-brand inside Beviro [6]. CzechCrunch instead frames 2023 as the launch year, marking the point at which Steve's separated from Beviro and re-launched as an independent company after Trnka sold his 50% stake in Beviro [5]. The brand remains active, with regular blog activity and product launches continuing into 2026.

Steve's was created by Dan Trnka, described by Luxusní-holení.cz as having worked in men's cosmetics for more than 20 years. Before Steve's he founded Beviro, a Czech men's grooming brand positioned at the premium end of the market. According to CzechCrunch, Trnka started out in hairdressing, moved into technical fields, and later returned to personal-care products.

Steve's began as a sub-brand within Beviro before being spun out on its own. When Trnka launched it independently in 2023, Beviro's original co-founders Pavel Králíček and Jan Moravčík joined him in the venture [5]. On its About page, the company presents "Steve" less as a single person than as a team sharing a common set of values, rather than as a conventional founder figure.

The brand's parent company is not documented in the available sources. Steve's originated inside Beviro and was later established as a separate business; the company behind it is listed under the legal name "Steve's No Bullshit Company." Trnka retained no reported stake in Beviro after selling his 50% share ahead of the 2023 re-launch [5].

Steve's positions itself as honest, functional men's cosmetics made without corporate marketing language. On its About page the company states its aim plainly: "we simply make men's cosmetics and supplements, and we try to do it well and affordably" [1]. The stated mission, as Trnka put it to CzechCrunch, is to show that quality cosmetics can be accessible to everyone rather than trading on a brand name alone.

The intended audience is described in the Luxusní-holení.cz review as "normal guys," with the brand noting that age and appearance do not matter. Pricing is pitched as more accessible than Beviro's premium range. The company lists its core values as natural ingredients paired with functional chemistry, domestic Czech production, cruelty-free testing, ecological responsibility, and honest communication [1].

The range spans beard and shaving care, hair styling, body wash, facial products and fragrances. Named products include the Beard Booster beard-growth serum, the "Balls & Body Wash" body wash, a NANO styling powder, a sea salt spray and the Deo Zero deodorant [6]. In 2025 the brand added two unisex fragrances, Moravia and Urban Safari.

Steve's describes its formulas as drawing on ingredients such as argan and castor oil, lanolin, keratin and panthenol, while excluding what it calls unnecessary sulfates, parabens and petroleum oils [6]. The company says its products are made in the Czech Republic and tested on people rather than animals [1]. It also states that it uses certified sustainable raw materials and packaging [1]. Beyond direct online sales, Steve's operates a professional channel, Salon Pro, supplying barber shops with bulk formats such as five-litre containers of shampoo and shower gel [4].

Steve's is active. Its website and blog were live as of mid-2026, with the most recent post dated 18 May 2026 accompanying the launch of its Deo Zero deodorant [3]. The brand operates chiefly within the Czech Republic, where all its production is based, and its site is published in Czech only.