STUHR

STUHR is a Danish hairdressing company and professional haircare brand based in Copenhagen. It was founded in 1957 by the hairdresser and entrepreneur Elmer Stuhr, who opened his first salon on the first floor at Vesterbrogade while his wife, Bente, ran the administration from the back office [2]. The business today spans salons in the Copenhagen area, a training academy, and a house line of retail haircare products, and it remains active following a 2023 rebrand.

The founding date is recorded slightly differently across the company's own pages. Its About page gives 1957, and a Danish-language account together with the arithmetic of a 60-year anniversary in 2017 supports that year [2]. The company's history page instead renders 1953, which appears to refer to when Elmer Stuhr first found work in Copenhagen, before he opened his own salon [3].

By the early 1970s Elmer Stuhr had, according to the company, reshaped the Danish hairdressing trade by cutting women's long hair short — a change tied to more women entering the workforce and wanting styles that needed fewer, longer appointments [3]. He travelled to Paris and then to London, where the company says he trained alongside the staff of Vidal Sassoon and adopted their scissors-based geometric cutting in place of older knife techniques [3]. By 1974 the Vesterbrogade salon employed 36 people, with further locations on Strøget, central Copenhagen's main shopping street.

In 1976 the company established STUHR Interschool, a training operation for professional hairdressers, and introduced its first STUHR-branded haircare line to the Danish market [3]. The company states that this series later grew past forty products and became Denmark's best-selling professional haircare range, and that it remained among the country's best sellers decades on [3].

Elmer Stuhr died in January 2017 at the age of 87; that July the company marked 60 years in the trade [2]. His daughters, Bettina Stuhr and Malene Stuhr, have since run the salons, which the company numbers at seven.

STUHR presents hairdressing as an artistic craft — kunsthåndværk — and says it aims to raise the profession toward the standing of fashion's haute couture, favouring personalized work over mass production [4]. It lists diversity, creativity, and high professional expertise among its core values, and uses the tagline "Fællesskabet er fremtiden" (The community is the future).

That community idea became the organizing theme of a 2023 rebrand, summed up in the phrase "WE NOT ME," under which the company states that shared effort, rather than individual recognition, drives the chain's growth [4]. A second strand of its messaging, "Mit håndværk står mit hjerte nært" (My craft lies close to my heart), frames the work through trust between stylist and client; the creative director Søren Hedegaard is quoted describing trust and respect as what matters most [5].

STUHR's retail range centres on haircare and styling — shampoos, conditioners, treatments, and finishing products — grouped into house sub-collections such as Blonde, Color, Curl, Volume, and Sensitive Scalp. Named items include a Mild Styling Wax and a Hard Mud Wax. A men's selection presents the same products as a curated professional assortment for home use rather than a separate grooming or beard-care line [7]. Alongside its own label, STUHR's shop also carries the separate partner brand Oribe.

The company describes a close collaboration with L'Oréal, and in 2023 it opened a new salon in partnership with L'Oréal Nordic's professional division, featuring a L'Oréal Color Atelier with transparent colour-preparation [4].

STUHR is active. Its most recent visible milestone is the 2023 rebrand and the L'Oréal-partnered salon opening, and it continues to run its Copenhagen-area salons and an e-commerce shop, with products also distributed through Danish beauty retailers. No English-language Wikipedia article exists for the brand, and no independent editorial awards or press coverage are documented.