Tanrevel

Tanrevel is a Swedish self-tanning brand built around at-home spray-tan devices and sunless-tanning skincare. It sells directly to consumers through its own sites (tanrevel.se and tanrevel.com) and through retailers, and describes its core product as Scandinavia's best-selling self-tanner. The company frames its positioning around a single idea it repeats across its site: helping people achieve a sun-kissed look without sun exposure. The brand remains active, operating a current product range across Sweden, the other Nordic countries, and a wider set of European markets.

Public records for the company's earliest history are thin and come mainly from business databases rather than the brand's own pages, which do not state a founding date or name a founder.

⚑ Thinner sourcing. The article relies largely on the brand's own statements (T2–T3). Glowpedia is seeking independent sources.

Tanrevel's own website does not give a founding year or list its founders. Business databases fill part of that gap, though they disagree. The company-data service Tracxn records a founding year of 2018 and lists Stockholm as the headquarters [9]. A Crunchbase summary instead dates the founding to January 2017 [11]; that page could not be directly verified, so the earlier date is reported here as unconfirmed. Both figures come from low-tier business databases rather than the brand itself.

The same sources attribute the company's founding to Christian Bergqvist, with Tracxn naming him as co-founder [10]. A second co-founder, Daniel Korhonen, appears in search summaries and a LinkedIn profile but is not confirmed by a primary source. Because these details rest on business-database entries rather than brand statements, they should be read as provisional.

Tanrevel presents itself as a company trying to change how people relate to the sun. Its Swedish site opens with the line "Tanrevel är här för att revolutionera din relation till solen" — an invitation to reach a "sun-kissed look" without risking skin health. According to the company, it does this by combining self-tanning with skincare and technology to make products that, in its words, nourish the skin deeply.

The positioning leans heavily on convenience and on a Scandinavian identity. The homepage tagline promises "spray tan at home in 60 seconds," and the brand repeatedly describes its device as Scandinavia's bestseller. Tanrevel markets itself as pairing what it calls traditional self-tan favourites with newer technology.

The range centres on a home spray-tan device sold in several models — marketed as Pro, One, and Go — alongside the tanning formulas that feed it. The signature formula is the Spray Tan Formula Clear. Beyond the device, Tanrevel sells self-tan mousses in variants including Dark, Clear, Warm, and Ultra Dark, plus gradual tanning lotion, a glow-booster serum, exfoliating products, and a Self Tan Night Mask.

The active tanning ingredient is DHA, a sugar molecule that reacts with amino acids in the skin to produce colour. The company says its formulas also draw on skincare ingredients such as almond oil, argan oil, and vitamins A, C, and E. Tanrevel describes the device's application method as a steam-based technology that lays down the formula in about a minute and lets the tan develop gradually.

On ethics, the company states that its complete range is 100% vegan and PETA-certified.

Tanrevel sells directly through its own websites and through third-party retailers, among them Lyko. The company says it operates across 16 or more European markets with localised pricing, including Sweden, Denmark, Norway, Finland, and a range of other EU countries. Business-database entries describe it as an internet-first brand [9].

Tanrevel's Spray Tan Formula Clear was named Self-Tanning Product of the Year at the Swedish Beauty Awards 2024, a win the brand marked on its Instagram account and lists on its about page [8].

Tanrevel is described by Tracxn as a funded company, with two named institutional investors, Edastra Venture Capital and Qarlbo [9]. No parent company or acquisition history is recorded.

The brand is active. It runs current direct-to-consumer sites in Sweden and internationally with a live product range, and business-database data lists 15 employees as of May 2026 [9]. Combined with the 2024 award and continued multi-market sales, this points to an operating, growing company rather than a dormant one.