Technique PRO

Technique PRO is a Danish makeup-tool brand that produces professional-style makeup brushes, sponges and related accessories. It is owned and distributed by Holme Group ApS, a consumer-brand company based in Kolding, Denmark [1][2]. The brand positions itself around a single idea: that professional-quality tools should be affordable, summed up in its tagline, "Professional results shouldn't require a professional budget" [3].

The brand's own founding date is not publicly documented, and no founders are named. Its Danish origin and Kolding base are those of the owning company rather than a separately stated brand history [1][2].

Technique PRO is a house brand of Holme Group ApS, also known as Holmegruppen, registered in Denmark under CVR number 33377002 and headquartered at Gejlhavegård 3 in Kolding [2][4]. Holme Group was founded in 2009 and describes itself as operating across 14 European markets, building and scaling consumer brands through direct-to-consumer e-commerce, wholesale and marketplace channels [4]. That 2009 date belongs to the parent group; it is not documented as the launch year of Technique PRO itself.

Alongside Technique PRO, the group lists several other in-house brands, including UNIQ Beauty, SOHO, Chris Rubin, TBC – The Brush Company, Shapelux, Novicare and Gold24 [4]. Within that portfolio, Technique PRO is described as the professional makeup-brush, sponge and tool line.

The range centres on makeup brushes and brush sets, extending to powder, foundation and concealer brushes, along with sponges and other application tools. According to the company, the brushes combine synthetic and natural bristles with ergonomic handles [1]. Product formats run from travel sets to larger professional kits, including a 32-piece brush collection [5]. Because the bristles are described as both synthetic and natural, the brushes are not presented as fully vegan, and no cruelty-free or other certification is claimed.

Technique PRO frames its purpose around accessibility. The company says it was founded on the belief that "every person deserves professional-quality makeup tools," and states a commitment to quality and accessibility, with the mission "Professional tools for professional results" [1][2]. The brand targets makeup artists and beauty enthusiasts alike, and describes its brushes as tested and used by beauty artists across Europe.

Technique PRO is active. It is listed as a current in-house brand on Holmegruppen's site and is sold across Europe through pharmacies, beauty retailers and online stores, including chains such as Matas, Douglas, Med24, Shop Apotheke, Kruidvat and Neye [6]. The company also invites enquiries from retailers, distributors and pharmacies through a business-to-business partner programme.