UNIQ

UNIQ, styled UNIQ Beauty, is a Danish beauty-accessories brand and one of the in-house lines of Holmegruppen ApS, an e-commerce group based in Kolding, Denmark [2][7]. Rather than formulated cosmetics, the brand covers practical beauty tools and accessories — makeup mirrors, cosmetic organizers, jewelry boxes, hair-removal devices and manicure kits. Holmegruppen positions it as a trend-driven line of "affordable everyday essentials" for shoppers who want, in the company's words, "stylish and practical beauty solutions without compromising on price."

The brand is active as of 2026, with distribution across major Danish retailers including Matas and Elgiganten, the group's own e-commerce stores, and its HG Brands trade portal [1].

UNIQ is not an independent company but a trademarked line owned and operated by Holmegruppen ApS, also referred to as Holme Group [7]. The parent company was founded in 2009 in Kolding by brothers Kristian Holme Poulsen and Thomas Holme Poulsen, beginning with the FashionGirl e-commerce store [10]. Sources differ on the founding team: the startup registry The Hub lists only Kristian Holme Poulsen as founder [8], while Holmegruppen's own account and additional records name both brothers as co-founders [10]. No source documents a specific launch year for the UNIQ line itself; only the 2009 founding of the parent group is recorded, and UNIQ appears to have been introduced later as one of the group's in-house brands.

Holmegruppen describes itself as an "ideas-led company" building and scaling consumer brands in beauty and accessories, operating across 14 European markets through owned e-commerce and retail partnerships. Corporate registry records classify the company under "retail sale of cosmetic and toilet articles" and confirm UNIQ Beauty among its registered trademarks, alongside sister brands such as Technique PRO, SOHO, TBC — The Brush Company and Shapelux [7].

UNIQ's catalogue centres on beauty tools and accessories rather than cosmetics. On the group's B2B portal the line spans around 150 products across seven categories: hair removal, hair tools, nail tools and accessories, mirrors, skin tools, organizers, and jewelry boxes.

Among its recurring products are LED makeup mirrors, including a Star Makeup Mirror that the company says is inspired by Hollywood-style show mirrors and fitted with an edge light and a smaller mirror at 10x magnification. A 360-degree rotating cosmetic organizer, described as holding up to 80 items across 28 top compartments, is a signature accessory sold through the group's FashionGirl store. The range also includes manicure sets, a Crystal Hair Eraser, wax kits, and dermarollers, the last of these marketed as reducing scars, cellulite and stretch marks and improving serum absorption [5].

The brand sits at a drugstore price tier. Holmegruppen frames UNIQ as trend-driven and value-focused, aimed at consumers seeking accessible, practical beauty solutions. A third-party retailer summary describes it as "a Danish brand dedicated to refining your beauty experience with makeup mirrors, organizers, jewelry boxes, and hair removal products" [9].

UNIQ is active. As of 2026 its products are distributed through Matas, Denmark's largest beauty and health retailer, which carries more than 50 UNIQ makeup-category items, and through Elgiganten, where one LED mirror alone has accumulated over 3,000 customer reviews [11]. The brand is further sold via Holmegruppen's own e-commerce stores and its HG Brands trade portal, consistent with the group's stated footprint of 14 European markets [1].